@article{StuermerBlaakOpwisetal.2015,
  author    = {St{\"u}rmer, Ralf and Blaak, J{\"u}rgen and Opwis, Mareile and Schmidt, Jennifer and Staib, Peter and Wohlfart, Rainer and Boucsein, Wolfram},
  title     = {A psychophysiological approach to substantiate efficacy of bath additives},
  series = {IFSCC Magazine},
  volume    = {18},
  journal   = {IFSCC Magazine},
  number    = {3},
  issn      = {1520-4561},
  pages     = {23 -- 30},
  year      = {2015},
  language  = {en}
}
@article{EisfeldPrinzSchroederetal.2015,
  author    = {Eisfeld, Wolf and Prinz, Daniela and Schr{\"o}der, Bj{\"o}rn and Schmidt, Jennifer and St{\"u}rmer, Ralf},
  title     = {Investigation of consumers' hair shine perception by eye tracking technology in combination with assessment of physiological body reactions},
  series = {IFSCC Magazine},
  volume    = {18},
  journal   = {IFSCC Magazine},
  number    = {3},
  issn      = {1520-4561},
  pages     = {3 -- 9},
  year      = {2015},
  language  = {en}
}
@incollection{StuermerSchmidt2014,
  author    = {St{\"u}rmer, Ralf and Schmidt, Jennifer},
  title     = {Wie man den Emotionswert von Produkten messen kann},
  series = {Neuromarketing - Erkenntnisse der Hirnforschung f{\"u}r Markenf{\"u}hrung, Werbung und Verkauf, 3. Auflage / Hrsg. Hans-Georg H{\"a}usel},
  booktitle = {Neuromarketing - Erkenntnisse der Hirnforschung f{\"u}r Markenf{\"u}hrung, Werbung und Verkauf, 3. Auflage / Hrsg. Hans-Georg H{\"a}usel},
  publisher = {Haufe},
  address   = {Freiburg},
  isbn      = {978-3648127148},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {115 -- 132},
  year      = {2014},
  language  = {de}
}
@book{StuermerSchmidt2014,
  author    = {St{\"u}rmer, Ralf and Schmidt, Jennifer},
  title     = {Erfolgreiches Marketing durch Emotionsforschung. Messung, Analyse, Best-Practice},
  publisher = {Haufe},
  address   = {Freiburg},
  isbn      = {978-3648048948},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {316},
  year      = {2014},
  language  = {de}
}