@incollection{KestingRennhakSchuetz2006,
  author    = {Kesting, Tobias and Rennhak, Carsten and Sch{\"u}tz, Tobias},
  title     = {Marktsegmentierung als Voraussetzung f{\"u}r Kundenverst{\"a}ndnis},
  series = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  booktitle = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  edition   = {1. Aufl.},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3835004009},
  pages     = {S. 53 -- 78},
  year      = {2006},
  language  = {de}
}
@article{KestingRennhak2011,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Market Segmentation in German Business Practice - Relevance, Procedures and Challenges},
  series = {World Review of Entrepreneurship, Management and Sustainable Development},
  volume    = {7},
  journal   = {World Review of Entrepreneurship, Management and Sustainable Development},
  number    = {4},
  pages     = {S. 361 -- 379},
  year      = {2011},
  language  = {en}
}
@article{KestingRennhak2005,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Teile und verstehe - Marktsegmentierung in deutschen Unternehmen},
  series = {Research \& Results},
  volume    = {7-2005},
  journal   = {Research \& Results},
  number    = {7},
  pages     = {S. 38 -- 39},
  year      = {2005},
  language  = {de}
}
@book{KestingRennhak2008,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Marktsegmentierung in der Deutschen Unternehmenspraxis},
  edition   = {1. Aufl.},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3834908315},
  pages     = {188 S},
  year      = {2008},
  language  = {de}
}
@incollection{KestingRennhak2012,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Kundenverst{\"a}ndnis durch Marktsegmentierung},
  series = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  booktitle = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  edition   = {1. Aufl.},
  publisher = {Ibidem},
  address   = {Stuttgart},
  isbn      = {978-3838203423},
  pages     = {S. 17 -- 42},
  year      = {2012},
  language  = {de}
}