@misc{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Innovationsmarketing - Ein Konzept zur Aktivierung von M{\"a}rkten},
  year      = {1989},
  language  = {de}
}
@article{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Integrierte Markteintrittsplanung},
  series = {Marketing, ZFP},
  journal   = {Marketing, ZFP},
  number    = {3},
  pages     = {173 -- 179},
  year      = {1989},
  language  = {mul}
}
@incollection{RemmerbachWalters1994,
  author    = {Remmerbach, K.- U. and Walters, M.},
  title     = {Markenstrategien im europ{\"a}ischen Binnenmarkt},
  series = {Bruhn,M. Handbuch Markenartikel},
  booktitle = {Bruhn,M. Handbuch Markenartikel},
  address   = {Stuttgart},
  pages     = {653 -- 672},
  year      = {1994},
  language  = {de}
}
@article{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Marketing und soziale Verantwortung},
  series = {Die Betriebswirtschaft},
  journal   = {Die Betriebswirtschaft},
  number    = {6},
  pages     = {808 -- 810},
  year      = {1988},
  language  = {de}
}
@article{MollenhauerRemmerbach1988,
  author    = {Mollenhauer, M. I. and Remmerbach, K.-U.},
  title     = {Marketing-Innovationen verlangen ein innovatives Marketing},
  series = {Lebensmittel-Zeitung},
  journal   = {Lebensmittel-Zeitung},
  number    = {49},
  pages     = {25 -- 27},
  year      = {1988},
  language  = {de}
}
@book{RemmerbachAmannKrebs1997,
  author    = {Remmerbach, K.- U. and Amann, W. and Krebs, C.},
  title     = {Marketing-Kompendium},
  publisher = {Unterensingen},
  year      = {1997},
  language  = {mul}
}
@incollection{MeffertRemmerbach1999,
  author    = {Meffert, H. and Remmerbach, K.-U.},
  title     = {Marketingstrategien in jungen M{\"a}rkten},
  series = {Meffert,H. Marktorientierte Unternehmensf{\"u}hrung im Wandel},
  booktitle = {Meffert,H. Marktorientierte Unternehmensf{\"u}hrung im Wandel},
  address   = {Wiesbaden},
  pages     = {175 -- 203},
  year      = {1999},
  language  = {mul}
}
@misc{Remmerbach2000,
  author    = {Remmerbach, K.- U.},
  title     = {Markt und Kunden - erfolgreich am Markt},
  year      = {2000},
  language  = {de}
}
@book{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Markteintrittsentscheidungen},
  publisher = {Springer},
  address   = {Wiesbaden},
  isbn      = {978-3-409-13337-1},
  year      = {1988},
  language  = {de}
}
@article{MeffertRemmerbach1988,
  author    = {Meffert, H. and Remmerbach, K.-U.},
  title     = {Markteintrittsentscheidungen in jungen M{\"a}rkten},
  series = {Die Betriebswirtschaft},
  journal   = {Die Betriebswirtschaft},
  pages     = {331 -- 346},
  year      = {1988},
  language  = {mul}
}