@article{RemmerbachRoellig2015,
  author    = {Remmerbach, Klaus-Ulrich and R{\"o}llig, Alexander},
  title     = {The Uber-Driver Digital Transformation- B2B the Next Generation of B2C},
  series = {ITB-Arbeitsberichte},
  volume    = {2},
  journal   = {ITB-Arbeitsberichte},
  pages     = {1 -- 46},
  year      = {2015},
  language  = {en}
}
@book{RemmerbachRoellig2015,
  author    = {Remmerbach, Klaus-Ulrich and R{\"o}llig, Alexander},
  title     = {The Uber-Driver Digital Transformation - B2B the Next Generation of B2C Connecting the Physical World with the Digital Sphere},
  publisher = {FH M{\"u}nster},
  address   = {M{\"u}nster},
  isbn      = {978-3-938137-64-2},
  doi       = {10.25974/fhms-17767},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-177673},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  year      = {2015},
  abstract  = {Digitalization is already touching us all and the buzzword of 2014/2015 will be "Digital Transformation". In fact it is the new uber-driver and it impacts us all and will change the global economy. The information based industries are just the first wave, others will follow. Setting up a plan for the digital disruption and transforming the strategies, uprating models and capabilities to harness the advantages of digitalization and avoid it pitfalls. The main focus of this paper lies on the ongoing digitalization trend and how the transformation can be adapted into the B2B sector.},
  language  = {de}
}