@incollection{KestingKlieweKorffetal.2014,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Korff, Nisha and Serbin, David},
  title     = {Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-04},
  pages     = {3 -- 21},
  year      = {2014},
  language  = {en}
}
@misc{KestingKorff2013,
  author    = {Kesting, Tobias and Korff, Nisha},
  title     = {The Importance of Transfer Intermediaries in University-Industry Interaction - Theoretical and Practical Implications, Vortrag auf der "2013 University-Industry Interaction Conference" (28.-29.05.2013) am 28.05.2013 in Amsterdam.},
  year      = {2013},
  language  = {en}
}
@misc{KorffKestingGerstlberger2011,
  author    = {Korff, Nisha and Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.},
  year      = {2011},
  language  = {de}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}