@incollection{BaakenKorffZech2012,
  author    = {Baaken, Thomas and Korff, Nisha and Zech, Thorsten},
  title     = {Emotionen im B-to-B Marketing},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {303 -- 321},
  year      = {2012},
  language  = {de}
}
@incollection{SchroederBaakenKorff2012,
  author    = {Schr{\"o}der, Carsten and Baaken, Thomas and Korff, Nisha},
  title     = {The Triangle for Innovation in Knowledge Transfer and Partnering at M{\"u}nster University of Applied Sciences},
  series = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany},
  booktitle = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany},
  publisher = {Kassel University Press},
  address   = {Kassel},
  isbn      = {978-3-86219-412-4},
  pages     = {61 -- 78},
  year      = {2012},
  language  = {en}
}
@misc{PlewaKorffBaakenetal.2012,
  author    = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and Macpherson, Gregory},
  title     = {Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster},
  year      = {2012},
  language  = {en}
}
@article{PlewaRampersadJohnsonetal.2013,
  author    = {Plewa, Carolin and Rampersad, Giselle and Johnson, Claire Rebecca and Baaken, Thomas and MacPherson, Greg and Korff, Nisha},
  title     = {The Evolution of University-Industry Linkages ­ A Framework},
  series = {Journal of Engineering and Technology Management},
  volume    = {30},
  journal   = {Journal of Engineering and Technology Management},
  number    = {1},
  pages     = {21 -- 44},
  year      = {2013},
  language  = {en}
}
@misc{KorffKestingGerstlberger2011,
  author    = {Korff, Nisha and Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.},
  year      = {2011},
  language  = {de}
}
@incollection{KestingKlieweKorffetal.2014,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Korff, Nisha and Serbin, David},
  title     = {Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-04},
  pages     = {3 -- 21},
  year      = {2014},
  language  = {en}
}
@misc{KestingKorff2013,
  author    = {Kesting, Tobias and Korff, Nisha},
  title     = {The Importance of Transfer Intermediaries in University-Industry Interaction - Theoretical and Practical Implications, Vortrag auf der "2013 University-Industry Interaction Conference" (28.-29.05.2013) am 28.05.2013 in Amsterdam.},
  year      = {2013},
  language  = {en}
}
@article{PlewaKorffBaakenetal.2013,
  author    = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and MacPherson,},
  title     = {University-Industry Linkage Evolution: An Empirical Investigation of Relational Success Factors},
  series = {R\&D Management (RDM)},
  volume    = {Vol. 43},
  journal   = {R\&D Management (RDM)},
  number    = {No. 4},
  pages     = {365 -- 380},
  year      = {2013},
  language  = {en}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}
@misc{Korff2011,
  author    = {Korff, Nisha},
  title     = {Commercialisation Success - Do Drivers Change over Time?},
  year      = {2011},
  abstract  = {Despite increasing scholarly interest in commercialisation and university-industry linkages (UIL), a number of gaps remain in the theoretical development of this area. In particular, researchers have not yet been able to identify whether critical success factors for commercialisation change at various stages of partnership evolution. That means, as UILs increase in commitment and joint activities, how do we best manage and foster these developing partnerships at various stages of the development? The research study draws on relationship marketing theory, which shows a developing stream of research into changes of relationship characteristics and performance throughout relationship development. The qualitative phase of this study consisted of a series of semi-structured in-depth interviews with members of industry and academia in Australia and Germany/Netherlands who are involved in UILs. Some interviews were conducted face-to-face, others by phone. Over the course of an hour, participants were questioned about their involvement and experience with UILs, with a particular focus on relationship evolution. All UILs are different, uniting a range of individuals from different backgrounds and organisations, with varying skills, needs and objectives. While each UIL thus should be considered on its own, the results clearly indicate that (1) relationships evolve over time and that (2) a number of key factors appear as relevant across a cross-section of linkages. The research identified three UIL phases as well as a pre- and post-linkage stage, each characterised by a distinct measure of success. As illustrated in the model on the following page, while each of these phases had different drivers of success, common threads emerged, similarly in Australia and Germany. In particular, communication, trust, personal relationships, understanding and meeting expectations (delivery) emerged as critical throughout a linkage lifecycle, yet in different forms. It should be noted, however, that relationships do not evolve linearly. Rather, dissolution or positive divergence, for example due to a lack of immediate projects or other relevant activities, may arise at any time and may entail a re-evaluation of various aspects of the UIL and its future.},
  language  = {en}
}