@inproceedings{AlbrechtHaeger2019, author = {Albrecht, Carmen-Maria and H{\"a}ger, Pietro}, title = {Luxury Fashion Branding on the Internet}, series = {Global Fashion Management Conference}, booktitle = {Global Fashion Management Conference}, doi = {10.15444/GFMC2019.07.04.02}, year = {2019}, language = {en} }