@incollection{KestingGerstlberger2011,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands},
  series = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  booktitle = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  address   = {Delft},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 20},
  year      = {2011},
  language  = {en}
}
@incollection{KestingGerstlberger2010,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice},
  series = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  booktitle = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  address   = {Coventry},
  isbn      = {978-1-84600-0317},
  pages     = {S. 1 -- 7},
  year      = {2010},
  language  = {en}
}
@misc{KorffKestingGerstlberger2011,
  author    = {Korff, Nisha and Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.},
  year      = {2011},
  language  = {de}
}
@incollection{KestingGerstlberger2014,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Direkte und weiterf{\"u}hrende Nutzenpotenziale eines marktorientierten Hochschul-Wissens- und Technologietransfers},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-046},
  pages     = {177 -- 197},
  year      = {2014},
  language  = {de}
}
@article{KestingGerstlbergerBaaken2016,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang and Baaken, Thomas},
  title     = {A benefit segmentation approach for innovation-oriented university-business collaboration},
  series = {Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges)},
  journal   = {Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges)},
  issn      = {1741-5276},
  year      = {2016},
  language  = {en}
}
@misc{GerstlbergerKesting2014,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias},
  title     = {Knowledge and Technology Transfer as an Enabling Element of 100\% Renewable Energy Regions, Vortrag auf der 2014 Science-to-Business Marketing Conference (02.06.-04.06.2014) am 04.06.2014 in Winterthur, Schweiz.},
  year      = {2014},
  language  = {en}
}
@misc{GerstlbergerPedrosaKesting2015,
  author    = {Gerstlberger, Wolfgang and Pedrosa, Alex and Kesting, Tobias},
  title     = {Innovation value co-creation in the transition process of the energy sector, Vortrag auf der 16th In-ternational CINet Conference (13.-15.09.2016) am 13.09.2015 in Stockholm, Schweden},
  year      = {2015},
  language  = {en}
}
@article{GerstlbergerKestingBaaken2016,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Baaken, Thomas},
  title     = {A benefit segmentation approach for innovation-oriented university-business collaboration.},
  series = {International Journal of Technology Management},
  journal   = {International Journal of Technology Management},
  issn      = {0267-5730},
  pages     = {1 -- 23},
  year      = {2016},
  language  = {en}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}