@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. L{\"o}hr, am 04.05.2010 in Zittau},
  year      = {2010},
  language  = {de}
}