@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@incollection{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Ausl{\"o}ser und Treiber f{\"u}r Innovationen.},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1},
  publisher = {Harland media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {3938363428},
  pages     = {3 -- 12},
  year      = {2010},
  language  = {de}
}
@incollection{RoesmannBaaken2010,
  author    = {R{\"o}smann, Stefanie and Baaken, Thomas},
  title     = {Ansatzpunkte und Nutzen einer Marke bei Innovationen.},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  publisher = {Harland media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {3938363428},
  pages     = {299 -- 312},
  year      = {2010},
  language  = {de}
}
@inproceedings{BaakenLinnemann2010,
  author    = {Baaken, Thomas and Linnemann, Kerstin},
  title     = {Fostering Innovation Generation through Resource Recombination - A Systematic Approach towards a Model for the Likelihood of Resource Recombination},
  series = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England},
  booktitle = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England},
  year      = {2010},
  language  = {de}
}