@misc{Baaken2010, author = {Baaken, Thomas}, title = {Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Vortrag auf dem Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" im Wissenschaftspark Golm am 18. 02. 2010 in Potsdam}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag in der InnovUS Technology Transfer (Pty) Ltd, Stellenbosch Universit, am 10.02.2010 in Stellenbosch, S{\"u}dafrika}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @inproceedings{BaakenLinnemann2010, author = {Baaken, Thomas and Linnemann, Kerstin}, title = {Fostering Innovation Generation through Resource Recombination - A Systematic Approach towards a Model for the Likelihood of Resource Recombination}, series = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England}, booktitle = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England}, year = {2010}, language = {de} }