@article{GerstlbergerKestingBaaken2016,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Baaken, Thomas},
  title     = {A benefit segmentation approach for innovation-oriented university-business collaboration.},
  series = {International Journal of Technology Management},
  journal   = {International Journal of Technology Management},
  issn      = {0267-5730},
  pages     = {1 -- 23},
  year      = {2016},
  language  = {en}
}
@book{BaakenKestingKlieweetal.2012,
  author    = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald},
  title     = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {407},
  year      = {2012},
  language  = {de}
}
@incollection{BaakenKesting2009,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Wertkettenkonzepte im Science-to-Business Marketing},
  series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  edition   = {2., v{\"o}llig {\"u}berarbei},
  publisher = {EUL},
  address   = {Lohmar und K{\"o}ln},
  isbn      = {978-89936-792-8},
  pages     = {181 -- 200},
  year      = {2009},
  language  = {de}
}
@article{BaakenKesting2008,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Science-to-Business Marketing, Besonderheiten eines Marketing f{\"u}r Forschung.},
  series = {USP - Menschen im Marketing},
  journal   = {USP - Menschen im Marketing},
  number    = {2},
  pages     = {20 -- 21},
  year      = {2008},
  language  = {de}
}
@article{BaakenKesting2018,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {A benefit seg­mentation approach for innovation-oriented university-business collaboration},
  series = {International Journal of Technology Management},
  volume    = {76},
  journal   = {International Journal of Technology Management},
  number    = {1/2},
  issn      = {1741-5276},
  doi       = {10.1504/IJTM.2018.088702},
  pages     = {58 -- 80},
  year      = {2018},
  language  = {en}
}