@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Kein Erfolg ohne Marketing - von Eskimos und Heimwerkern, Vortrag auf der Veranstaltung "Meeting Mittelstand - Das Erfolgspaket", des BVMW Bundesverbandes der Mittelst{\"a}ndischen Wirtschaft, bei Bernd M{\"u}nstermann GmbH \& Co. KG am 27.09.2010 in Telgte},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Verwertung von Dissertationen, Impulsvortrag und Moderation im Workshop "Verwertungsoptionen in Wissenschafts-Wirtschafts-Kooperationen im Zittauer Modell" auf der Tagung "Das Zittauer Modell der kooperativen Promotion" am Internationalen Hochschulinstitut Zittau IHI am 13./14.09.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - operationale Vorgehensweisen in sozialwissenschaftlichen Fachbereichen" am ICSHu Instituto de Ciencias Sociales y Humanidades der UAEH Universidad Aut{\´o}noma del Estado de Hidalgo am 2.07.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {es}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universit{\"a}ten" an der UAEH Universidad Aut{\´o}noma. del Estado de Hidalgo am 30.06.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. L{\"o}hr, am 04.05.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Track Chair "Open innovation strategies and models from universities and research centres"der Konferenz INNOVATION 3.0 - Challenges, needs and skills of the new innovation era der TII (Association for the Transfer of Technologies, Innovation and Industrial Information) am 29./30.4.2010 in D{\"u}sseldorf},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {The Importance of Technology Transfer, Vortrag auf dem 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Buiness Marketing and Partner Relationship Management in Universities" an der Universidad Autonoma del Estado de Hidalgo (UAEH) am 12.04.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {The Triangle for Innovation in Technology Transfer at M{\"u}nster University of Applied Sciences, Vortrag f{\"u}r die Delegation des Tokyo Institute of Technology am 26.02.2010 in M{\"u}nster},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation auf der Buchmesse "25 Feria Universitaria del Libro FUL" der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 25.08.2012 in Pachuca, Mexiko},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation an der Tecnol{\´o}gico de Costa Rica am 20.08.2012 in San Jos{\´e}/Cartago, Costa Rica},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Vortrag auf dem Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universit{\"a}t Greifswald am 12. Juli 2012 in Greifswald},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {S2B Science-to-Business als Innovatives Gesch{\"a}ftsmodell, Vortrag auf dem Workshop "Hanse Business Reloaded" auf dem 32. Internationalen Hansetag L{\"u}neburg, am 28.06.2012 in L{\"u}neburg},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Vortrag an der Vrije Universiteit Amsterdam, Faculteit der Sociale Wetenschappen, am 08.06.2012 in Amsterdam, Niederlande},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Kooperationsprojekte und -modelle zwischen Hochschulen und regionaler Wirtschaft: Science-to-Business, Vortrag auf dem Symposium "Strategien der Kooperation Hochschule-Wirtschaft" des IT-Forum Nord Westfalen, am 24.11.2011 in M{\"u}nster},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation \& Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien},
  year      = {2011},
  language  = {en}
}
@misc{BaakenDaveyGalanMuros2011,
  author    = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria},
  title     = {Results of a Major Study on the Cooperation between Higher Education Institutions and public/private Organisations, Vortrag auf dem Berliner Symposium f{\"u}r Wissenschaftsmarketing der TU Berlin in der Berlin-Brandenburgischen Akademie der Wissenschaften am 17.10.2011 in Berlin},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Hybride Wertsch{\"o}pfung - Perspektiven und Grenzen, Vortrag beim "Initiativkreis Wirtschaft Oelde", am 14.09.2011 in Oelde},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science Marketing Insights, Vortrag auf dem Expertenmeeting zum Science Marketing an der Technology University Delft am 8. Juni 2011 in Delft, Niederlande},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Successful Approach for getting Higher Education \& Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der L{\"a}ndervertretung Baden W{\"u}rttemberg am 10.05.2011 in Br{\"u}ssel, Belgien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westf{\"a}lischen Wilhelms Universit{\"a}t, am 10.02.2011 in M{\"u}nster},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien},
  year      = {2011},
  language  = {mul}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Funktion und Grenzen der Delphi Methode als Prognoseinstrument, Vortrag im Rahmen des Habilitationsverfahrens am IHI Internationalen Hochschulinstitut Zittau, am 17.12.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Erfolgsstrategie in der Projekt- und Drittmittelakquisition, Vortrag auf der Fachtagung "Forschung erfolgreich vermarkten" der Research Studios Austria (RSA) und der {\"O}sterreichische Forschungsf{\"o}rderungsgesellschaft (FFG) im Haus der Forschung am 16.11.2010 in Wien, {\"O}sterreich},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a Revolution in Technology Transfer, a Key for successful Research Commercialisation", Key-Note-Vortrag auf der GM2010 der International Association for the Scientific Knowledge am 8./9.11.2010 in Oviedo, Spanien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Erfolgsfaktor im Transfergesch{\"a}ft, Key-Note-Vortrag auf dem Statusseminar zum Innovationswettbewerb "Wirtschaft trifft Wissenschaft"im Festsaal der TU Dresden am 01./02.11.2010 in Dresden},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Denken. Lenken. Handeln: Science-to-Business Marketing, Vortrag auf dem Berliner Symposium zum Wissenschaftsmarketing, in der Berlin-Brandenburgischen Akademie der Wissenschaften am 25.10.2010 in Berlin},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Institutional research strategies and profiles, Vortrag auf der Jahrestagung der EUA European University Association "Diversities and Commonalities - the Changing Face of Europes Universities, am 22-23.10.2010 in Palermo, Italien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs"Wissenschafts-Marketing" der TU Berlin, am 25. 04.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Way of Getting Universities Closer to Industry Markets, Faculty Talk, Christ University Bangalore, am 11.03.2009 in Bangalore, Indien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissenstransfer- und Forschungs-Marketing f{\"u}r die Hessischen Fachhochschulen, Impulsvortrag im Seminar und Workshop zur Vermarktung der Forschungskampagne und Weiterentwicklung des Transfers am 26.02.2009 in Frankfurt am Main},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs "Wissenschafts-Marketing" der TU Berlin, am 07. 11.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissen ist Markt, Vortrag auf dem 3. noventum Zukunfts- \& Innovationssymposium "Erfolgreich in der Wissensgesellschaft", M{\"u}hlenhof M{\"u}nster am 27.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Von Eskimos und Heimwerkern - Geheimnisse des modernen Marketing, Vortrag auf dem Event: "Emsdetten weltoffen - Tag der offenen Wirtschaft",TWE Vliesstoffwerke GmbH \& Co. KG, am 24.10.2009 in Emsdetten},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, Vortrag im Methodenseminar des Politik-Masterstudiums an der Westf{\"a}lischen Wilhelms Universit{\"a}t, PD Dr. Dirk Halm, am 22.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partneringkonzepte, KAM und PRM (u.a.), Vortrag auf der Tagung zum Science-to-Business Marketing der Technologiestiftung Berlin und der TU Berlin (durchgef{\"u}hrt durch das S2B Marketing Research Center) am 03.09.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{BaakenHoelscher2009,
  author    = {Baaken, Thomas and H{\"o}lscher, Volker},
  title     = {Data Analysis via Excel and PASW (Predictive Analysis Software - former SPSS), Vortrag im MBA-Programm der Christ University Bangalore an der Fachhhochschule W{\"u}rzburg, am 13.08.2009 in W{\"u}rzburg},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, Internationales Symposium "Wirtschaft und Wissenschaft" Uniwersytet Ekonomiczny Krarowie, am 10.-12.05.2009 in Krakau, Polen},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland},
  year      = {2012},
  language  = {en}
}
@misc{BaakenvonHagen2012,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {Science-to-business Marketing as a real world case of UAEH in Mexico, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster},
  year      = {2012},
  language  = {en}
}
@misc{PlewaKorffBaakenetal.2012,
  author    = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and Macpherson, Gregory},
  title     = {Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster},
  year      = {2012},
  language  = {en}
}
@misc{BaakenDaveyGalanMuros2012,
  author    = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria},
  title     = {Results of a Major Study on the Cooperation between Higher Education Institutions and Public/Private Organisations, Vortrag auf der Konferenz der Europ{\"a}ischen Kommission/MADOU am 20.03.2012 in Br{\"u}ssel, Belgien},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Marketing in der Praxis, Vortrag vor Vertretern der regionalen Industrie und Doktoranden des IHI Zittau im Seminar "Marketing in Praxis und Wissenschaft" von Jun.-Prof. Dr. Harland am 24.2.2012 in Zittau},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst) am 3.12.2011 in Guadalajara, Mexiko},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 2.12.2011 in Pachuca, Mexiko},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer, Key Note Vortrag auf der Tagung "Technologietransfer - Ideen Perspektiven geben" der University Partners Interchange am 24.02.2010 in Bonn},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Vortrag auf dem Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" im Wissenschaftspark Golm am 18. 02. 2010 in Potsdam},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag in der InnovUS Technology Transfer (Pty) Ltd, Stellenbosch Universit, am 10.02.2010 in Stellenbosch, S{\"u}dafrika},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {The Role of Partnering in University-Industry Relationships, Vortrag auf dem Symposium "Wirtschaft und Wissenschaft" der Universytet Eckonomiczny Krakowie und der Fachhochschule M{\"u}nster am 10.12.2009 in M{\"u}nster.},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Vom Wissenschaftler zum Unternehmer, Vortrag auf der Konferenz Unternehmerische Universit{\"a}ten 2009 der TU Berlin am 08.12.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new ay of getting Research closer to Business, Vortrag auf der Konferenz "Science-to-Business Marketing and TechAdvance(TM) a Technology Assessment Model for TTO" des Centre de Recherche Public Henri Tudor, am 04.12.2009 in Luxemburg},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China},
  year      = {2007},
  language  = {en}
}
@misc{BaakenGoekduman2007,
  author    = {Baaken, Thomas and G{\"o}kduman, Sinan},
  title     = {"Kundenzufriedenheit und Markenpositionierung - Ableitungen aus einer Kundenzufriedenheitsanalyse im Forschungsmarkt der T{\"u}rkei auf die Markenpositionierung von Hochschulen", Vortrag auf dem 2. Markentag Istanbul an der Marmara Universit{\"a}t am 07.09.2007 in Istanbul, T{\"u}rkei},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Marketingstrategien f{\"u}r innovative Produkte aus den Hochschulen, Strategie-Workshop "Aufbau einer Innovationsallianz" am Fraunhofer Institut f{\"u}r Lasertechnik (ILT) der RWTH Aachen am 15.08.2006 in Aachen},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Strategie-Workshop der hessischen Staatskanzlei "Wissens- und Technologietransfer zwischen Hochschulen und Wirtschaft" am 18.07.2006 in Wiesbaden},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Professionalisierung und Vernetzung in Transfer und Wissenschaftsmarketing. Good practice international, Strategie-Workshop "Aufbau einer InnovationsAllianz" im Technologiehof M{\"u}nster am 19.06.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Wissenschafts-Sponsoring, Vortrag auf der Konferenz Marketing Horizonte 2006 - Der Marketingfachkongress "Sponsoring. Erfolgsfaktor Partnerschaft" des MTP am 19.05.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {en}
}
@misc{BaakenSodaSugasawa2006,
  author    = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio},
  title     = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Vortrag auf dem Workshop der Technologiestiftung Schleswig Holstein, Haus der Wirtschaft am 08.05.2006 in Kiel},
  year      = {2006},
  language  = {de}
}
@misc{BaakenvonHagenPlewa2006,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {News in Marketing, Business Breakfast der BioInnovation SA am 06.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, Vortrag im Rahmen des Sektionsseminars "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, am 10.09.2008 in Oldenburg},
  year      = {2008},
  language  = {de}
}