@misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien}, year = {2010}, language = {en} } @book{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau}, address = {Zittau}, year = {2010}, language = {mul} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien}, year = {2010}, language = {en} } @incollection{RoesmannBaaken2010, author = {R{\"o}smann, Stefanie and Baaken, Thomas}, title = {Ansatzpunkte und Nutzen einer Marke bei Innovationen.}, series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, publisher = {Harland media}, address = {Lichtenberg (Odw.)}, isbn = {3938363428}, pages = {299 -- 312}, year = {2010}, language = {de} } @inproceedings{BaakenLinnemann2010, author = {Baaken, Thomas and Linnemann, Kerstin}, title = {Fostering Innovation Generation through Resource Recombination - A Systematic Approach towards a Model for the Likelihood of Resource Recombination}, series = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England}, booktitle = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag in der InnovUS Technology Transfer (Pty) Ltd, Stellenbosch Universit, am 10.02.2010 in Stellenbosch, S{\"u}dafrika}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Vortrag auf dem Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" im Wissenschaftspark Golm am 18. 02. 2010 in Potsdam}, year = {2010}, language = {de} }