@incollection{Baaken2012, author = {Baaken, Thomas}, title = {"Technologiemarketing" und "Science Marketing"}, series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"}, booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"}, edition = {1}, publisher = {Symposium Publishing}, address = {D{\"u}sseldorf}, isbn = {3939707805}, pages = {S. 319 -- 320, 358}, year = {2012}, language = {de} } @article{BaakenKliewe2012, author = {Baaken, Thomas and Kliewe, Thorsten}, title = {Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet}, series = {International Journal of Business and Social Science}, volume = {3}, journal = {International Journal of Business and Social Science}, number = {1}, pages = {165 -- 172}, year = {2012}, language = {mul} } @article{BaakenDavey2012, author = {Baaken, Thomas and Davey, Todd}, title = {Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa}, series = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)}, volume = {7}, journal = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)}, number = {2}, issn = {2219-6994}, pages = {44 -- 63}, year = {2012}, language = {mul} } @incollection{BaakenKorffZech2012, author = {Baaken, Thomas and Korff, Nisha and Zech, Thorsten}, title = {Emotionen im B-to-B Marketing}, series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing}, booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing}, edition = {2}, publisher = {Erich Schmidt}, address = {Berlin}, isbn = {978-3-503-14139-5}, pages = {303 -- 321}, year = {2012}, language = {de} } @book{BaakenKestingKlieweetal.2012, author = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald}, title = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage}, edition = {2}, publisher = {Erich Schmidt}, address = {Berlin}, isbn = {978-3-503-14139-5}, pages = {407}, year = {2012}, language = {de} } @incollection{SchroederBaakenKorff2012, author = {Schr{\"o}der, Carsten and Baaken, Thomas and Korff, Nisha}, title = {The Triangle for Innovation in Knowledge Transfer and Partnering at M{\"u}nster University of Applied Sciences}, series = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany}, booktitle = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany}, publisher = {Kassel University Press}, address = {Kassel}, isbn = {978-3-86219-412-4}, pages = {61 -- 78}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation auf der Buchmesse "25 Feria Universitaria del Libro FUL" der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 25.08.2012 in Pachuca, Mexiko}, year = {2012}, language = {es} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation an der Tecnol{\´o}gico de Costa Rica am 20.08.2012 in San Jos{\´e}/Cartago, Costa Rica}, year = {2012}, language = {es} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Vortrag auf dem Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universit{\"a}t Greifswald am 12. Juli 2012 in Greifswald}, year = {2012}, language = {de} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {S2B Science-to-Business als Innovatives Gesch{\"a}ftsmodell, Vortrag auf dem Workshop "Hanse Business Reloaded" auf dem 32. Internationalen Hansetag L{\"u}neburg, am 28.06.2012 in L{\"u}neburg}, year = {2012}, language = {de} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Vortrag an der Vrije Universiteit Amsterdam, Faculteit der Sociale Wetenschappen, am 08.06.2012 in Amsterdam, Niederlande}, year = {2012}, language = {de} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland}, year = {2012}, language = {en} } @misc{BaakenvonHagen2012, author = {Baaken, Thomas and von Hagen, Friederike}, title = {Science-to-business Marketing as a real world case of UAEH in Mexico, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster}, year = {2012}, language = {en} } @misc{PlewaKorffBaakenetal.2012, author = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and Macpherson, Gregory}, title = {Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster}, year = {2012}, language = {en} } @misc{BaakenDaveyGalanMuros2012, author = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria}, title = {Results of a Major Study on the Cooperation between Higher Education Institutions and Public/Private Organisations, Vortrag auf der Konferenz der Europ{\"a}ischen Kommission/MADOU am 20.03.2012 in Br{\"u}ssel, Belgien}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien}, year = {2012}, language = {en} }