@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Marktanalyse},
  series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  journal   = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  pages     = {151 -- 165.},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technology Marketing: A Response to Technological Change},
  series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  journal   = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  pages     = {289 -- 309},
  year      = {1990},
  language  = {mul}
}
@book{BaakenLaunen1993,
  author    = {Baaken, Thomas and Launen, Michael},
  title     = {Software-Marketing},
  address   = {M{\"u}nchen},
  year      = {1993},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement},
  series = {acquisa, Vol 52},
  booktitle = {acquisa, Vol 52},
  issn      = {0938-792},
  pages     = {S. 28 -- 30.},
  year      = {2004},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {. 770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{BaakenPlewa2004,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors in Research Commercialization},
  series = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  booktitle = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  address   = {Washington DC},
  year      = {2004},
  language  = {mul}
}
@article{BaakenKliewe2012,
  author    = {Baaken, Thomas and Kliewe, Thorsten},
  title     = {Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet},
  series = {International Journal of Business and Social Science},
  volume    = {3},
  journal   = {International Journal of Business and Social Science},
  number    = {1},
  pages     = {165 -- 172},
  year      = {2012},
  language  = {mul}
}
@article{BaakenDavey2012,
  author    = {Baaken, Thomas and Davey, Todd},
  title     = {Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa},
  series = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)},
  volume    = {7},
  journal   = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)},
  number    = {2},
  issn      = {2219-6994},
  pages     = {44 -- 63},
  year      = {2012},
  language  = {mul}
}
@book{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau},
  address   = {Zittau},
  year      = {2010},
  language  = {mul}
}
@book{BaakenDaveyKliewe2009,
  author    = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten},
  title     = {Tech Advance Technology Assessment Handbook},
  edition   = {1},
  publisher = {apprimo UG},
  address   = {M{\"u}nster},
  pages     = {122},
  year      = {2009},
  language  = {mul}
}
@incollection{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {University-Industry Entrepreneurship: How universities can satisfy business partners to exploit their entrepreneurial potential.},
  series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship.},
  booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship.},
  address   = {Ankara},
  isbn      = {978-951-827-096-9},
  pages     = {540 -- 549},
  year      = {2009},
  language  = {mul}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien},
  year      = {2011},
  language  = {mul}
}
@misc{PlewaQuesterBaaken2004,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {mul}
}
@article{KlieweDaveyBaaken2013,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {Creating a sustainable innovation environment within large enterprises: a case study on a professional services firm},
  series = {Journal of Innovation Management (JIM)},
  journal   = {Journal of Innovation Management (JIM)},
  number    = {Vol. 1, No. 1},
  pages     = {55 -- 84},
  year      = {2013},
  language  = {mul}
}
@incollection{Baaken2013,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing},
  series = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  booktitle = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  isbn      = {3942171988},
  pages     = {869 -- 894},
  year      = {2013},
  language  = {mul}
}
@book{MeermanGalanMurosDaveyetal.2013,
  author    = {Meerman, Arno and Gal{\´a}n-Muros, Victoria and Davey, Todd and Baaken, Thomas},
  title     = {University-Business Cooperation in Germany},
  publisher = {University Industry Innovation Network},
  address   = {Amsterdam},
  isbn      = {978-90-820668-3-8},
  year      = {2013},
  language  = {mul}
}
@article{KlieweBaakenKesting2016,
  author    = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias},
  title     = {Developing University-Business Cooperation through Evidence-based Management: A German Case},
  series = {International Journal of E-Entrepreneurship and Innovation (IJEEI)},
  volume    = {6(2)},
  journal   = {International Journal of E-Entrepreneurship and Innovation (IJEEI)},
  doi       = {10.4018/IJEEI.2016070101},
  pages     = {1 -- 20},
  year      = {2016},
  language  = {mul}
}
@incollection{OrazbayevaBaaken2016,
  author    = {Orazbayeva, Balzhan and Baaken, Thomas},
  title     = {Intercultural Knowledge Transfer in Teams.},
  series = {Bencsik, Andrea (ed): Knowledge Management Initiatives and Strategies in Small and Medium Enterprises},
  booktitle = {Bencsik, Andrea (ed): Knowledge Management Initiatives and Strategies in Small and Medium Enterprises},
  publisher = {IGI Global},
  doi       = {10.4018/978-1-5225-1642-2},
  pages     = {248 -- 268},
  year      = {2016},
  language  = {mul}
}