@incollection{Baaken2007, author = {Baaken, Thomas}, title = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung}, series = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"}, booktitle = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"}, address = {Bonn}, isbn = {978-3-932306-}, pages = {S. 60 -- 74}, year = {2007}, language = {de} } @incollection{Baaken2007, author = {Baaken, Thomas}, title = {Science Marketing - as a key factor in future technology transfer and innovation}, series = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer}, booktitle = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer}, address = {China, Beijing}, pages = {290 -- 304}, year = {2007}, language = {en} } @book{BaakenKnetsch1983, author = {Baaken, Thomas and Knetsch, Werner}, title = {Ver{\"a}nderungen der beruflichen Qualifikation beim Einsatz neuer Technologien am Beispiel der CAD/CAM Technologie}, address = {Berlin}, year = {1983}, language = {de} } @incollection{Baaken1987, author = {Baaken, Thomas}, title = {Besonderheiten des Technologie-Marketing - Ver{\"a}nderungen im Marketing durch technologische Entwicklungen}, series = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing}, booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing}, address = {Berlin}, pages = {1 -- 13}, year = {1987}, language = {de} } @incollection{BaakenPoerner1987, author = {Baaken, Thomas and P{\"o}rner, Ronald}, title = {Anfragenselektion - ein neues Problem im Marketing f{\"u}r Technologie-Produkte}, series = {, J., (Hrsg.), Der Innovationsberater}, booktitle = {, J., (Hrsg.), Der Innovationsberater}, address = {Freiburg}, year = {1987}, language = {de} } @book{Baaken2002, author = {Baaken, Thomas}, title = {Marketing an der Fachhochschule M{\"u}nster - wie die FH M{\"u}nster ihre Leistungen vermarktet}, address = {M{\"u}nster}, year = {2002}, language = {de} } @article{Baaken1990, author = {Baaken, Thomas}, title = {Marktanalyse}, series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements}, journal = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements}, pages = {151 -- 165.}, year = {1990}, language = {mul} } @incollection{Baaken1990, author = {Baaken, Thomas}, title = {Technologie-Marketing}, series = {Technologie-Marketing}, booktitle = {Technologie-Marketing}, address = {Wiesbaden}, year = {1990}, language = {mul} } @article{Baaken1990, author = {Baaken, Thomas}, title = {Technology Marketing: A Response to Technological Change}, series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management}, journal = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management}, pages = {289 -- 309}, year = {1990}, language = {mul} } @article{BaakenLasogga2004, author = {Baaken, Thomas and Lasogga, Frank}, title = {Profilierung des Unternehmens {\"u}ber CRM-Prozessportale}, series = {JFB, Journal f{\"u}r Betriebswirtschaft}, journal = {JFB, Journal f{\"u}r Betriebswirtschaft}, isbn = {0344-932}, pages = {100 -- 109}, year = {2004}, language = {de} } @book{BaakenStrothmannStrebeletal.1983, author = {Baaken, Thomas and Strothmann, Karl-Heinz and Strebel, Heinz and B{\"o}hme, Joachim}, title = {Auswirkungen der Mikroelektronik auf den Export von Investitionsg{\"u}tern}, address = {W{\"u}rzburg}, year = {1983}, language = {de} } @article{BaakenvonHagen1997, author = {Baaken, Thomas and von Hagen, Friederike}, title = {Der Innovationsprozeß im Mittelstand}, series = {Inno - Zeitschrift f{\"u}r Innovationen in NRW}, journal = {Inno - Zeitschrift f{\"u}r Innovationen in NRW}, pages = {4 -- 6}, year = {1997}, language = {de} } @incollection{BaakenArndt1987, author = {Baaken, Thomas and Arndt, Alexandra}, title = {Die Einbettung einer Qualifizierung in das Marketing}, series = {Baaken, Th., Simon, D., (Hrsg.), Abnehmerqualifizierung als Instrument des Technologie-Marketing}, booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abnehmerqualifizierung als Instrument des Technologie-Marketing}, address = {Berlin}, pages = {251 -- 264}, year = {1987}, language = {de} } @incollection{BaakenPlewaQuester2006, author = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale}, title = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships}, series = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships}, booktitle = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships}, year = {2006}, language = {en} } @incollection{BaakenPimlott2002, author = {Baaken, Thomas and Pimlott, Joanne}, title = {Science Marketing via the Internet}, series = {Mager, Birgit: (Hrsg.): Forschungskommunikation und Design}, booktitle = {Mager, Birgit: (Hrsg.): Forschungskommunikation und Design}, address = {K{\"o}ln}, isbn = {3-9808573-0-1}, pages = {S. 15 -- 19}, year = {2002}, language = {en} } @incollection{Baaken2003, author = {Baaken, Thomas}, title = {Science Marketing}, series = {Kamenz, U.: Applied Marketing}, booktitle = {Kamenz, U.: Applied Marketing}, publisher = {Springer}, address = {Berlin, Heidelberg New York}, isbn = {3-540-01252-4}, pages = {1051 -- 1066}, year = {2003}, language = {de} } @article{BaakenLasogga2004, author = {Baaken, Thomas and Lasogga, Frank}, title = {Prozessorientierte CRM-Unternehmensportale - Konzeption, Strategie und Umsetzung}, series = {www.community-of-knowledge.de/cp_artikel.htm ?artikel_id=155}, journal = {www.community-of-knowledge.de/cp_artikel.htm ?artikel_id=155}, year = {2004}, language = {de} } @article{BaakenLasogga2004, author = {Baaken, Thomas and Lasogga, Frank}, title = {Das Internet als Dreh- und Angelpunkt}, series = {Sales Business}, journal = {Sales Business}, number = {1/2}, pages = {S. 38 -- 40}, year = {2004}, language = {de} } @article{BaakenLasogga2003, author = {Baaken, Thomas and Lasogga, Frank}, title = {Prozessorientierte CRM-Unternehmensportale - Konzeption, Strategie und Umsetzung}, series = {GfK Jahrbuch der Absatz- und Verbrauchsforschung}, journal = {GfK Jahrbuch der Absatz- und Verbrauchsforschung}, number = {4}, pages = {S. 424 -- 440.}, year = {2003}, language = {de} } @book{BaakenLaunen1993, author = {Baaken, Thomas and Launen, Michael}, title = {Software-Marketing}, address = {M{\"u}nchen}, year = {1993}, language = {mul} } @incollection{BaakenBurghardtKlein1000, author = {Baaken, Thomas and Burghardt, Peter and Klein, Andreas}, title = {Der Zuliefermarkt im Umbruch}, series = {Der Zuliefermarkt im Umbruch}, booktitle = {Der Zuliefermarkt im Umbruch}, pages = {58}, year = {1000}, language = {de} } @incollection{BaakenvonHagen1986, author = {Baaken, Thomas and von Hagen, Friederike}, title = {Marktforschung f{\"u}r technische Produkte}, series = {Planung und Analyse}, booktitle = {Planung und Analyse}, pages = {S. 251 -- 255.}, year = {1986}, language = {de} } @incollection{Baaken1986, author = {Baaken, Thomas}, title = {Zentrale und dezentrale Organisation beim Einsatz neuer Technologien}, series = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements}, booktitle = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements}, pages = {131 -- 139}, year = {1986}, language = {de} } @incollection{Baaken1999, author = {Baaken, Thomas}, title = {Simultaneous Marktforschung}, series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis}, booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis}, address = {Kriftel}, pages = {770 -- 782.}, year = {1999}, language = {mul} } @incollection{Baaken1997, author = {Baaken, Thomas}, title = {Die Differenzierung des K{\"a}uferrisikos als Konzept zur Auswahl von Transferinstrumenten}, series = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing}, booktitle = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing}, address = {Wiesbaden}, pages = {99 -- 120}, year = {1997}, language = {de} } @incollection{BaakenLasogga2004, author = {Baaken, Thomas and Lasogga, Frank}, title = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement}, series = {acquisa, Vol 52}, booktitle = {acquisa, Vol 52}, issn = {0938-792}, pages = {S. 28 -- 30.}, year = {2004}, language = {mul} } @article{Baaken2005, author = {Baaken, Thomas}, title = {Marketing durch Vertrauen}, series = {Wirtschaftsspiegel}, journal = {Wirtschaftsspiegel}, number = {Juni}, pages = {22f.}, year = {2005}, language = {de} } @incollection{Baaken2003, author = {Baaken, Thomas}, title = {Science Marketing}, series = {Applied Marketing}, booktitle = {Applied Marketing}, address = {Berlin, Heidelberg New York}, isbn = {3-540-01252-4}, pages = {1051 -- 1066}, year = {2003}, language = {de} } @incollection{Baaken1999, author = {Baaken, Thomas}, title = {Simultaneous Marktforschung}, series = {Handbuch Moderne Marktforschungs-Praxis}, booktitle = {Handbuch Moderne Marktforschungs-Praxis}, address = {Kriftel}, pages = {. 770 -- 782.}, year = {1999}, language = {mul} } @article{KestingKlieweBaaken2015, author = {Kesting, Tobias and Kliewe, Thorsten and Baaken, Thomas}, title = {Impact in university-business cooperation - theoretical perspectives and future directions}, series = {International Journal of Technology Transfer and Commercialisation}, volume = {13}, journal = {International Journal of Technology Transfer and Commercialisation}, number = {1-2}, issn = {1741-5284}, pages = {1 -- 9}, year = {2015}, language = {en} } @article{PavlinKestingBaaken2016, author = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas}, title = {Guest Editors des European Journal of Education: Integrating Higher Education and University-Business Cooperation: synergies, potential and challenges}, series = {European Journal of Education}, volume = {51}, journal = {European Journal of Education}, number = {1}, issn = {1465-3435}, year = {2016}, language = {en} } @incollection{BaakenKesting2009, author = {Baaken, Thomas and Kesting, Tobias}, title = {Wertkettenkonzepte im Science-to-Business Marketing}, series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing}, booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing}, edition = {2., v{\"o}llig {\"u}berarbei}, publisher = {EUL}, address = {Lohmar und K{\"o}ln}, isbn = {978-89936-792-8}, pages = {181 -- 200}, year = {2009}, language = {de} } @incollection{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer.}, series = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol}, booktitle = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol}, publisher = {DHI Deutsches Hochschul-Institut}, address = {Bonn}, isbn = {9783981467505}, pages = {149 -- 158}, year = {2011}, language = {de} } @incollection{BaakenSchroeder2008, author = {Baaken, Thomas and Schr{\"o}der, Carsten}, title = {The Triangle for Innovation in Technology Transfer at University of Applied Sciences.}, series = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society}, booktitle = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society}, edition = {1}, publisher = {Rectors' Conference of Finnish Universities of Applied Sciences ARENE ry}, address = {Helsinki}, isbn = {978-952-67165-0-3}, pages = {103 -- 116}, year = {2008}, language = {en} } @incollection{BaakenDaveyFrancisetal.2008, author = {Baaken, Thomas and Davey, Todd and Francis, Anthony and Kliewe, Thorsten}, title = {A model for the assessment and extraction of entrepreneurial value from university research.}, series = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland}, booktitle = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland}, address = {H{\"a}meenlinna}, pages = {204 -- 212}, year = {2008}, language = {en} } @incollection{BaakenPlewa2007, author = {Baaken, Thomas and Plewa, Carolin}, title = {Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project.}, series = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands}, booktitle = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands}, address = {Amsterdam}, isbn = {987-0-08-045115-2}, pages = {75 -- 89}, year = {2007}, language = {en} } @article{HagenHoelscherPlewaetal.2006, author = {Hagen, Friederike von and H{\"o}lscher, Volker and Plewa, Carolin and Baaken, Thomas}, title = {International research customer satisfaction surveys and research provider surveys.}, series = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio}, volume = {2}, journal = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio}, number = {2}, pages = {210 -- 224}, year = {2006}, language = {en} } @incollection{AmadiEchenduPretoriusBaakenetal.2005, author = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike}, title = {Science to Business Marketing - a Case Study from South Africa}, series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, address = {Tokyo}, pages = {407 -- 416}, year = {2005}, language = {en} } @incollection{VonHagenBaakenHoelscheretal.2005, author = {Von Hagen, Friederike and Baaken, Thomas and H{\"o}lscher, Volker and Plewa, Carolin}, title = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe)}, series = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, booktitle = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, address = {Tokyo}, pages = {384 -- 394}, year = {2005}, language = {en} } @incollection{Baaken2005, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.}, series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S}, booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S}, address = {Pretoria}, year = {2005}, language = {en} } @article{PlewaQuesterBaaken2005, author = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas}, title = {Relationship Marketing and University-Industry Linkages: A conceptual framework}, series = {Marketing Theory}, volume = {5}, journal = {Marketing Theory}, number = {4}, issn = {1470-5931}, pages = {40 -- 50}, year = {2005}, language = {en} } @incollection{Baaken2004, author = {Baaken, Thomas}, title = {Satisfaction Ratings by Industry Clients of German and Australian Research Providers}, series = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit}, booktitle = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit}, publisher = {Calibre Communications}, address = {Sydney, Kyoto, The Hague, Washington DC}, isbn = {9780646396385}, pages = {40 -- 50}, year = {2004}, language = {en} } @incollection{BaakenPlewa2004, author = {Baaken, Thomas and Plewa, Carolin}, title = {Key Success Factors in Research Commercialization}, series = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA}, booktitle = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA}, address = {Washington DC}, year = {2004}, language = {mul} } @incollection{Baaken2003, author = {Baaken, Thomas}, title = {Strategien und Instrumente im Forschungsmarketing}, series = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung}, booktitle = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung}, publisher = {Fachhochschule K{\"o}ln Fachbereich Design}, address = {K{\"o}ln}, isbn = {978-3980857338}, pages = {76 -- 81}, year = {2003}, language = {de} } @incollection{Baaken2012, author = {Baaken, Thomas}, title = {"Technologiemarketing" und "Science Marketing"}, series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"}, booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"}, edition = {1}, publisher = {Symposium Publishing}, address = {D{\"u}sseldorf}, isbn = {3939707805}, pages = {S. 319 -- 320, 358}, year = {2012}, language = {de} } @book{BadilloVegaRaesfeldVillalvazoNaranjoetal.2011, author = {Badillo Vega, Rosalba and Raesfeld, Lydia and Villalvazo Naranjo, Juan and Baaken, Thomas}, title = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico}, edition = {1}, address = {Pachuca, Mexiko}, year = {2011}, language = {es} } @incollection{BaakenvonHagenRaesfeldetal.2011, author = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica}, title = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico}, series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional}, booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional}, edition = {1}, address = {Pachuca, Mexiko}, pages = {188 -- 207}, year = {2011}, language = {en} } @article{BaakenKliewe2012, author = {Baaken, Thomas and Kliewe, Thorsten}, title = {Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet}, series = {International Journal of Business and Social Science}, volume = {3}, journal = {International Journal of Business and Social Science}, number = {1}, pages = {165 -- 172}, year = {2012}, language = {mul} } @article{BaakenDavey2012, author = {Baaken, Thomas and Davey, Todd}, title = {Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa}, series = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)}, volume = {7}, journal = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)}, number = {2}, issn = {2219-6994}, pages = {44 -- 63}, year = {2012}, language = {mul} } @incollection{KlieweBaakenKesting2013, author = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias}, title = {Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures}, series = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective}, booktitle = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective}, publisher = {Information Science Reference}, address = {Hershey, PA}, isbn = {978-1-4666-2116-9}, pages = {53 -- 74}, year = {2013}, language = {en} } @incollection{BaakenKorffZech2012, author = {Baaken, Thomas and Korff, Nisha and Zech, Thorsten}, title = {Emotionen im B-to-B Marketing}, series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing}, booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing}, edition = {2}, publisher = {Erich Schmidt}, address = {Berlin}, isbn = {978-3-503-14139-5}, pages = {303 -- 321}, year = {2012}, language = {de} } @book{BaakenKestingKlieweetal.2012, author = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald}, title = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage}, edition = {2}, publisher = {Erich Schmidt}, address = {Berlin}, isbn = {978-3-503-14139-5}, pages = {407}, year = {2012}, language = {de} } @incollection{SchroederBaakenKorff2012, author = {Schr{\"o}der, Carsten and Baaken, Thomas and Korff, Nisha}, title = {The Triangle for Innovation in Knowledge Transfer and Partnering at M{\"u}nster University of Applied Sciences}, series = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany}, booktitle = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany}, publisher = {Kassel University Press}, address = {Kassel}, isbn = {978-3-86219-412-4}, pages = {61 -- 78}, year = {2012}, language = {en} } @book{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau}, address = {Zittau}, year = {2010}, language = {mul} } @incollection{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing als Ausl{\"o}ser und Treiber f{\"u}r Innovationen.}, series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, edition = {1}, publisher = {Harland media}, address = {Lichtenberg (Odw.)}, isbn = {3938363428}, pages = {3 -- 12}, year = {2010}, language = {de} } @incollection{RoesmannBaaken2010, author = {R{\"o}smann, Stefanie and Baaken, Thomas}, title = {Ansatzpunkte und Nutzen einer Marke bei Innovationen.}, series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, publisher = {Harland media}, address = {Lichtenberg (Odw.)}, isbn = {3938363428}, pages = {299 -- 312}, year = {2010}, language = {de} } @book{BaakenDaveyKliewe2009, author = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten}, title = {Tech Advance Technology Assessment Handbook}, edition = {1}, publisher = {apprimo UG}, address = {M{\"u}nster}, pages = {122}, year = {2009}, language = {mul} } @incollection{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business-Marketing und Partnering als konsequente Weiterentwicklung des Technologietransfers}, series = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement}, booktitle = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement}, edition = {1}, publisher = {Lemmens}, address = {Bonn}, isbn = {9783932306976}, pages = {41 -- 53}, year = {2009}, language = {de} } @article{KlieweMarquardtBaaken2009, author = {Kliewe, Thorsten and Marquardt, Philipp and Baaken, Thomas}, title = {Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification.}, series = {Journal of Knowledge Globalization (JKG)}, volume = {2}, journal = {Journal of Knowledge Globalization (JKG)}, number = {2}, pages = {1 -- 23}, year = {2009}, language = {en} } @incollection{KlieweDaveyBaaken2009, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {A model for the assessment of value-adding new venture opportunities coming from university research.}, series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship}, booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship}, address = {Ankara}, pages = {940 -- 954}, year = {2009}, language = {en} } @incollection{KlieweDaveyBaaken2009, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {University-Industry Entrepreneurship: How universities can satisfy business partners to exploit their entrepreneurial potential.}, series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship.}, booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship.}, address = {Ankara}, isbn = {978-951-827-096-9}, pages = {540 -- 549}, year = {2009}, language = {mul} } @incollection{KlieweMarquardtBaaken2009, author = {Kliewe, Thorsten and Marquardt, Philip and Baaken, Thomas}, title = {Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification}, series = {Proceedings of the Knowledge Globalization Conference 2009, 17.-19.04.2009, Boston, USA}, booktitle = {Proceedings of the Knowledge Globalization Conference 2009, 17.-19.04.2009, Boston, USA}, address = {Boston}, pages = {1 -- 13}, year = {2009}, language = {en} } @incollection{KlieweDaveyBaaken2009, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {Creating Entrepreneurial Value Through University-Industry Interaction: How Universities Can Acquire and Satisfy Business Partners to Exploit Their Entrepreneurial Potential}, series = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien}, booktitle = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien}, address = {Adelaide}, isbn = {978-0-9803328-5-8}, pages = {1053 -- 1063}, year = {2009}, language = {en} } @article{BaakenKesting2008, author = {Baaken, Thomas and Kesting, Tobias}, title = {Science-to-Business Marketing, Besonderheiten eines Marketing f{\"u}r Forschung.}, series = {USP - Menschen im Marketing}, journal = {USP - Menschen im Marketing}, number = {2}, pages = {20 -- 21}, year = {2008}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Kein Erfolg ohne Marketing - von Eskimos und Heimwerkern, Vortrag auf der Veranstaltung "Meeting Mittelstand - Das Erfolgspaket", des BVMW Bundesverbandes der Mittelst{\"a}ndischen Wirtschaft, bei Bernd M{\"u}nstermann GmbH \& Co. KG am 27.09.2010 in Telgte}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Verwertung von Dissertationen, Impulsvortrag und Moderation im Workshop "Verwertungsoptionen in Wissenschafts-Wirtschafts-Kooperationen im Zittauer Modell" auf der Tagung "Das Zittauer Modell der kooperativen Promotion" am Internationalen Hochschulinstitut Zittau IHI am 13./14.09.2010 in Zittau}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - operationale Vorgehensweisen in sozialwissenschaftlichen Fachbereichen" am ICSHu Instituto de Ciencias Sociales y Humanidades der UAEH Universidad Aut{\´o}noma del Estado de Hidalgo am 2.07.2010 in Pachuca, Mexiko}, year = {2010}, language = {es} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universit{\"a}ten" an der UAEH Universidad Aut{\´o}noma. del Estado de Hidalgo am 30.06.2010 in Pachuca, Mexiko}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. L{\"o}hr, am 04.05.2010 in Zittau}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Track Chair "Open innovation strategies and models from universities and research centres"der Konferenz INNOVATION 3.0 - Challenges, needs and skills of the new innovation era der TII (Association for the Transfer of Technologies, Innovation and Industrial Information) am 29./30.4.2010 in D{\"u}sseldorf}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {The Importance of Technology Transfer, Vortrag auf dem 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Buiness Marketing and Partner Relationship Management in Universities" an der Universidad Autonoma del Estado de Hidalgo (UAEH) am 12.04.2010 in Pachuca, Mexiko}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {The Triangle for Innovation in Technology Transfer at M{\"u}nster University of Applied Sciences, Vortrag f{\"u}r die Delegation des Tokyo Institute of Technology am 26.02.2010 in M{\"u}nster}, year = {2010}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation auf der Buchmesse "25 Feria Universitaria del Libro FUL" der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 25.08.2012 in Pachuca, Mexiko}, year = {2012}, language = {es} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation an der Tecnol{\´o}gico de Costa Rica am 20.08.2012 in San Jos{\´e}/Cartago, Costa Rica}, year = {2012}, language = {es} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Vortrag auf dem Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universit{\"a}t Greifswald am 12. Juli 2012 in Greifswald}, year = {2012}, language = {de} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {S2B Science-to-Business als Innovatives Gesch{\"a}ftsmodell, Vortrag auf dem Workshop "Hanse Business Reloaded" auf dem 32. Internationalen Hansetag L{\"u}neburg, am 28.06.2012 in L{\"u}neburg}, year = {2012}, language = {de} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Vortrag an der Vrije Universiteit Amsterdam, Faculteit der Sociale Wetenschappen, am 08.06.2012 in Amsterdam, Niederlande}, year = {2012}, language = {de} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Kooperationsprojekte und -modelle zwischen Hochschulen und regionaler Wirtschaft: Science-to-Business, Vortrag auf dem Symposium "Strategien der Kooperation Hochschule-Wirtschaft" des IT-Forum Nord Westfalen, am 24.11.2011 in M{\"u}nster}, year = {2011}, language = {de} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation \& Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien}, year = {2011}, language = {en} } @misc{BaakenDaveyGalanMuros2011, author = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria}, title = {Results of a Major Study on the Cooperation between Higher Education Institutions and public/private Organisations, Vortrag auf dem Berliner Symposium f{\"u}r Wissenschaftsmarketing der TU Berlin in der Berlin-Brandenburgischen Akademie der Wissenschaften am 17.10.2011 in Berlin}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Hybride Wertsch{\"o}pfung - Perspektiven und Grenzen, Vortrag beim "Initiativkreis Wirtschaft Oelde", am 14.09.2011 in Oelde}, year = {2011}, language = {de} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science Marketing Insights, Vortrag auf dem Expertenmeeting zum Science Marketing an der Technology University Delft am 8. Juni 2011 in Delft, Niederlande}, year = {2011}, language = {de} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a New Successful Approach for getting Higher Education \& Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der L{\"a}ndervertretung Baden W{\"u}rttemberg am 10.05.2011 in Br{\"u}ssel, Belgien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westf{\"a}lischen Wilhelms Universit{\"a}t, am 10.02.2011 in M{\"u}nster}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien}, year = {2011}, language = {mul} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Funktion und Grenzen der Delphi Methode als Prognoseinstrument, Vortrag im Rahmen des Habilitationsverfahrens am IHI Internationalen Hochschulinstitut Zittau, am 17.12.2010 in Zittau}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing als Erfolgsstrategie in der Projekt- und Drittmittelakquisition, Vortrag auf der Fachtagung "Forschung erfolgreich vermarkten" der Research Studios Austria (RSA) und der {\"O}sterreichische Forschungsf{\"o}rderungsgesellschaft (FFG) im Haus der Forschung am 16.11.2010 in Wien, {\"O}sterreich}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a Revolution in Technology Transfer, a Key for successful Research Commercialisation", Key-Note-Vortrag auf der GM2010 der International Association for the Scientific Knowledge am 8./9.11.2010 in Oviedo, Spanien}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing als Erfolgsfaktor im Transfergesch{\"a}ft, Key-Note-Vortrag auf dem Statusseminar zum Innovationswettbewerb "Wirtschaft trifft Wissenschaft"im Festsaal der TU Dresden am 01./02.11.2010 in Dresden}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Denken. Lenken. Handeln: Science-to-Business Marketing, Vortrag auf dem Berliner Symposium zum Wissenschaftsmarketing, in der Berlin-Brandenburgischen Akademie der Wissenschaften am 25.10.2010 in Berlin}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Institutional research strategies and profiles, Vortrag auf der Jahrestagung der EUA European University Association "Diversities and Commonalities - the Changing Face of Europes Universities, am 22-23.10.2010 in Palermo, Italien}, year = {2010}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs"Wissenschafts-Marketing" der TU Berlin, am 25. 04.2009 in Berlin}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a New Way of Getting Universities Closer to Industry Markets, Faculty Talk, Christ University Bangalore, am 11.03.2009 in Bangalore, Indien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Wissenstransfer- und Forschungs-Marketing f{\"u}r die Hessischen Fachhochschulen, Impulsvortrag im Seminar und Workshop zur Vermarktung der Forschungskampagne und Weiterentwicklung des Transfers am 26.02.2009 in Frankfurt am Main}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland}, year = {2009}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien}, year = {2008}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs "Wissenschafts-Marketing" der TU Berlin, am 07. 11.2009 in Berlin}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Wissen ist Markt, Vortrag auf dem 3. noventum Zukunfts- \& Innovationssymposium "Erfolgreich in der Wissensgesellschaft", M{\"u}hlenhof M{\"u}nster am 27.10.2009 in M{\"u}nster}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Von Eskimos und Heimwerkern - Geheimnisse des modernen Marketing, Vortrag auf dem Event: "Emsdetten weltoffen - Tag der offenen Wirtschaft",TWE Vliesstoffwerke GmbH \& Co. KG, am 24.10.2009 in Emsdetten}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, Vortrag im Methodenseminar des Politik-Masterstudiums an der Westf{\"a}lischen Wilhelms Universit{\"a}t, PD Dr. Dirk Halm, am 22.10.2009 in M{\"u}nster}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Partneringkonzepte, KAM und PRM (u.a.), Vortrag auf der Tagung zum Science-to-Business Marketing der Technologiestiftung Berlin und der TU Berlin (durchgef{\"u}hrt durch das S2B Marketing Research Center) am 03.09.2009 in Berlin}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster}, year = {2009}, language = {de} } @misc{BaakenHoelscher2009, author = {Baaken, Thomas and H{\"o}lscher, Volker}, title = {Data Analysis via Excel and PASW (Predictive Analysis Software - former SPSS), Vortrag im MBA-Programm der Christ University Bangalore an der Fachhhochschule W{\"u}rzburg, am 13.08.2009 in W{\"u}rzburg}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, Internationales Symposium "Wirtschaft und Wissenschaft" Uniwersytet Ekonomiczny Krarowie, am 10.-12.05.2009 in Krakau, Polen}, year = {2009}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland}, year = {2012}, language = {en} } @misc{BaakenvonHagen2012, author = {Baaken, Thomas and von Hagen, Friederike}, title = {Science-to-business Marketing as a real world case of UAEH in Mexico, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster}, year = {2012}, language = {en} } @misc{PlewaKorffBaakenetal.2012, author = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and Macpherson, Gregory}, title = {Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster}, year = {2012}, language = {en} } @misc{BaakenDaveyGalanMuros2012, author = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria}, title = {Results of a Major Study on the Cooperation between Higher Education Institutions and Public/Private Organisations, Vortrag auf der Konferenz der Europ{\"a}ischen Kommission/MADOU am 20.03.2012 in Br{\"u}ssel, Belgien}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Marketing in der Praxis, Vortrag vor Vertretern der regionalen Industrie und Doktoranden des IHI Zittau im Seminar "Marketing in Praxis und Wissenschaft" von Jun.-Prof. Dr. Harland am 24.2.2012 in Zittau}, year = {2012}, language = {de} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst) am 3.12.2011 in Guadalajara, Mexiko}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 2.12.2011 in Pachuca, Mexiko}, year = {2011}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer, Key Note Vortrag auf der Tagung "Technologietransfer - Ideen Perspektiven geben" der University Partners Interchange am 24.02.2010 in Bonn}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Vortrag auf dem Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" im Wissenschaftspark Golm am 18. 02. 2010 in Potsdam}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag in der InnovUS Technology Transfer (Pty) Ltd, Stellenbosch Universit, am 10.02.2010 in Stellenbosch, S{\"u}dafrika}, year = {2010}, language = {de} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {The Role of Partnering in University-Industry Relationships, Vortrag auf dem Symposium "Wirtschaft und Wissenschaft" der Universytet Eckonomiczny Krakowie und der Fachhochschule M{\"u}nster am 10.12.2009 in M{\"u}nster.}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Vom Wissenschaftler zum Unternehmer, Vortrag auf der Konferenz Unternehmerische Universit{\"a}ten 2009 der TU Berlin am 08.12.2009 in Berlin}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new ay of getting Research closer to Business, Vortrag auf der Konferenz "Science-to-Business Marketing and TechAdvance(TM) a Technology Assessment Model for TTO" des Centre de Recherche Public Henri Tudor, am 04.12.2009 in Luxemburg}, year = {2009}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster}, year = {2007}, language = {de} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal}, year = {2007}, language = {de} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China}, year = {2007}, language = {en} } @misc{BaakenGoekduman2007, author = {Baaken, Thomas and G{\"o}kduman, Sinan}, title = {"Kundenzufriedenheit und Markenpositionierung - Ableitungen aus einer Kundenzufriedenheitsanalyse im Forschungsmarkt der T{\"u}rkei auf die Markenpositionierung von Hochschulen", Vortrag auf dem 2. Markentag Istanbul an der Marmara Universit{\"a}t am 07.09.2007 in Istanbul, T{\"u}rkei}, year = {2007}, language = {de} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien}, year = {2007}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Marketingstrategien f{\"u}r innovative Produkte aus den Hochschulen, Strategie-Workshop "Aufbau einer Innovationsallianz" am Fraunhofer Institut f{\"u}r Lasertechnik (ILT) der RWTH Aachen am 15.08.2006 in Aachen}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Strategie-Workshop der hessischen Staatskanzlei "Wissens- und Technologietransfer zwischen Hochschulen und Wirtschaft" am 18.07.2006 in Wiesbaden}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Professionalisierung und Vernetzung in Transfer und Wissenschaftsmarketing. Good practice international, Strategie-Workshop "Aufbau einer InnovationsAllianz" im Technologiehof M{\"u}nster am 19.06.2006 in M{\"u}nster}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Wissenschafts-Sponsoring, Vortrag auf der Konferenz Marketing Horizonte 2006 - Der Marketingfachkongress "Sponsoring. Erfolgsfaktor Partnerschaft" des MTP am 19.05.2006 in M{\"u}nster}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien}, year = {2006}, language = {en} } @misc{BaakenSodaSugasawa2006, author = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio}, title = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Vortrag auf dem Workshop der Technologiestiftung Schleswig Holstein, Haus der Wirtschaft am 08.05.2006 in Kiel}, year = {2006}, language = {de} } @misc{BaakenvonHagenPlewa2006, author = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin}, title = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {News in Marketing, Business Breakfast der BioInnovation SA am 06.03.2006 in Adelaide, Australien}, year = {2006}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, Vortrag im Rahmen des Sektionsseminars "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, am 10.09.2008 in Oldenburg}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien}, year = {2008}, language = {en} } @misc{BaakenDaveyvonHagen2008, author = {Baaken, Thomas and Davey, Todd and von Hagen, Friederike}, title = {Higher Education, Research \& Technology Transfer in Australia, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien}, year = {2008}, language = {en} } @misc{BaakenDavey2008, author = {Baaken, Thomas and Davey, Todd}, title = {Forschungsmarketing und Akquisitionsstrategien Science-to-Business Marketing - 6 Thesen als strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf dem Arbeitskreis "Optimierung von Transfer- und Verwertungsstrukturen" der InnovationsAllianz NRW in der IFT GmbH und der FH D{\"u}sseldorf am 30.06.2008 in D{\"u}sseldorf.}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf der iq brandenburg - Wissenschaft f{\"u}r Unternehmen der ZAB ZukunftsAgentur Brandenburg am 24.06.2008 in Brandenburg}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien}, year = {2008}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Adelaide Deloitte Boardroom Talk, Boardroom Meeting der Deloitte Touch Thomatsu am 03.03.2006 in Adelaide, Australien}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Innovative Approaches in Commercialisation Consulting, Vortrag auf dem Workshop: "Adelaide Deloitte Innovation Zone" der Deloitte Touch Thomatsu am 27.02.2006 Adelaide, Australien}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science Marketing - ein neuer Ansatz zur Revolution des Technologietransfers. Erwartungen von Forschungskunden als Ausgangspunkt, Vortrag auf dem Workshop Responsible Partnering - Effektivere Kooperationen zwischen Hochschule und Industrie und Verwertung von Forschungsergebnissen (Europ{\"a}ische Good Practice) der ProTon Europe, Universit{\"a}t Bonn am 08.02.2006 in Bonn}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung, Vortrag auf der Konferenz Zukunftsszenarien des Wissens und Technologietransfers zwischen Hochschule und Wirtschaft: Erfolgsmodelle, Anforderungen und Bewertungsmaßst{\"a}be, Universit{\"a}t Frankfurt am 09.02.2006 in Frankfurt am Main}, year = {2006}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science-to-Business Marketing. Vom Technologietransfer zum Forschungsmarketing - ein innovativer Ansatz zur Zusammenarbeit von Wissenschaft und Wirtschaft, Sitzung des Impulskreises Austauschprozesse Wirtschaft-Politik-Wissenschaft des BDI Bundesverbandes der Deutschen Industrie, im Hause der Bertelmann Stiftung am 05.12.2005 in Berlin}, year = {2005}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {S2B - Science-to-Business Marketing; Strategien und Instrumente des Wissenschaftsmarketing, AFM Marketingtagung am 11.-12.11.2005 in Ingolstadt}, year = {2005}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence am 26.10.2005 in Tokyo, Japan}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{BaakenvonHagenHoelscheretal.2005, author = {Baaken, Thomas and von Hagen, Friederike and H{\"o}lscher, Volker and Plewa, Carolin}, title = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Vortrag auf der 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Marketing Research: from the Lab to the Market Place, Training School der ProTon "Making Technology Transfer Offices a Success", UCA University of C{\´a}diz am 03.-04.10.2005 in C{\´a}diz, Spanien}, year = {2005}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing as a new solution in TechTransfer", Vortrag im Auftrag der Inra Transfert am 29.03.2007 in Paris, Frankreich}, year = {2007}, language = {de} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation", Tagung der BDU "Science to Business - Bridging the Gap" am 22.03.2007 in Amsterdam, Niederlande}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation", Vortrag an der Sohar University am 05.03.2007 in Sohar, Oman}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing, Partnering and successful Research Commercialisation", Vortrag an der American University of Sharjah am 04.03.2007 in Dubai/Sharjah, Vereinigte Arabische Emirate (UAE)}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {The Role of Higher Education in Knowledge Transfer, Kolloquim der Verbindungsb{\"u}ros der deutschen Universit{\"a}ten des DAAD (New York), des Bundesministeriums f{\"u}r Bildung und Forschung (BMBF), und des Woodrow Wilson International Center for Scholars am 15.02.2007 in Washington, USA}, year = {2007}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Business-to-Business Marketing - Erfolgsfaktor Mittelstandsmarketing, Vortrag auf der Konferenz "Hidden Champions - Erfolgsfaktor Mittelstandsmarketing" zum 40j{\"a}hrigen Bestehen des Marketingklubs M{\"u}nster/Osnabr{\"u}ck in der Sparkassenakademie am 09.05.2008 in M{\"u}nster}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-Marketing - the Workshop, Workshop innerhalb der "1st International Conference of Applied Arts and Future Expectations" Mansoura University at Damietta am 14.05.2008 in Damietta, {\"A}gypten}, year = {2008}, language = {en} } @misc{BaakenKliewe2008, author = {Baaken, Thomas and Kliewe, Thorsten}, title = {Forschungsmarketing durch und {\"u}ber Ausgr{\"u}ndungen?, Vortrag auf dem Forum "Marketing und Vertrieb" des Fraunhofer Instituts f{\"u}r Lasertechnik ILT am 07.05.2008 in Aachen}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein strategischer Ansatz zur Forschungsentwicklung an Fachhochschulen, Bundesdekanekonferenz Wirtschaftswissenschaften am 08.- 09.05.2008 in Heide}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland}, year = {2008}, language = {en} } @misc{BaakenDaveyKliewe2008, author = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten}, title = {Fostering Entrepreneurial Spirit and Extracting Entrepreneurial Value - Comparing Successful Approaches Taken by a Large Private Organisation with that of a Highly Regarded University, Pr{\"a}sentation bei der Konferenz "Promoting Entrepreneurship by Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Konferenzpr{\"a}sentation an der Universidad Aut{\´o}noma del Estado de Hidalgo am 11.04.2008 in Pachuca, Mexiko}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Gastseminar im Masterkurs "Wissenschaftsmanagement" der Fachhochschule Osnabr{\"u}ck und der CHE am 29.03.2008 in Osnabr{\"u}ck}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Ein neuer Ansatz k{\"u}nftiger Wissenschafts-Wirtschafts-Kooperationen - Science Marketing, InnoMedia Workshop "Innovationsmanagement", Fachhochschule M{\"u}nster am 12.03.2008 in M{\"u}nster}, year = {2008}, language = {de} } @misc{BaakenDaveyGiochettietal.2008, author = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine}, title = {Building Strategic Partnerships, Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Customer Satisfaction Measurement in Science-to-Business Marketing - A New Way of Getting Research Closer to Markets", Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Die 7 P erfolgreichen B-to-B Marketings - von der Technik zum Nutzen im Technologie- und Innovationsmarketing, InnoMedia Business-Breakfast Marketingforum, pro-art werbeagentur am 04.03.2008 in Emsdetten}, year = {2008}, language = {de} } @article{PlewaRampersadJohnsonetal.2013, author = {Plewa, Carolin and Rampersad, Giselle and Johnson, Claire Rebecca and Baaken, Thomas and MacPherson, Greg and Korff, Nisha}, title = {The Evolution of University-Industry Linkages ­ A Framework}, series = {Journal of Engineering and Technology Management}, volume = {30}, journal = {Journal of Engineering and Technology Management}, number = {1}, pages = {21 -- 44}, year = {2013}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {"Partnering in Science-to-Business Relationships", Vortrag auf dem Symposium "Entrepreneurship in Higher Education" an der Saxion Hogescholen am 07.02.2008 in Enschede, Niederlande}, year = {2008}, language = {de} } @misc{BaakenDaveyGiochettietal.2008, author = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine}, title = {"Finding the right Partner", Pr{\"a}sentation auf der Konferenz PROTON am 31.01.2008 in Turin, Italien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing", Vortrag an der Hochschule f{\"u}r angewandte Wissenschaften M{\"u}nchen am 25.01.2008 in M{\"u}nchen}, year = {2008}, language = {de} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing - wie kann Wissenschaft n{\"a}her am Markt arbeiten", Vortrag bei der SBV Herminonia am 24.01.2008 in M{\"u}nchen}, year = {2008}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Trans2Tech Innovation Evaluation Systems, Vortrag auf den Trans2Tech Consortium Meetings der INRA Transfert am 14.09.2006 in Paris, Frankreich}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Kooperationen Wissenschaft-Wirtschaft, Lesung innerhalb des Moduls "Science-to-Business Marketing" im Masterstudiengang "Wissenschaftsmarketing" der TU Berlin am 09.09.2006}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Customer satisfaction measurement in Science-to-Business Marketing, Vortrag und Teilnahme an der Beratungsgruppe "2006 Science Marketing Practitioners Clinic" der TII/ ProTon/ Calibre Communications am 31.08.2006 in Br{\"u}ssel, Belgien}, year = {2006}, language = {de} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - erfolgreiche Forschungsvermarktung, Vortrag auf der Tagung "Hochschulmarketing - Herausforderung und Erfolgsfaktoren im Wettbewerb" der Wissenschaftlichen Gesellschaft f{\"u}r Marketing und Unternehmensf{\"u}hrung und des CHE Centrum f{\"u}r Hochschulentwicklung am 15.01.2007 in M{\"u}nster}, year = {2007}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science to Business Marketing - a new way of successful Science and Industry Cooperation, Vortrag auf den Atlantic-Transfer Conference Series des Science to Industry Bereiches des Illinois Institute of Technology am 17.11.2006 in Chicago, USA}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science to Business Marketing, Vortrag im Auftrag der Evonik Degussa (Creavis Technologies \& Innovation) am 13.11.2006 in Marl}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research(ers) Closer to Markets, Vorlesung an der Coventry University (Technology Park) am 24.10.2006 in Coventry, Großbritannien}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Non-Traditional Tech Transfer - Use your researcher more actively!, Vortrag auf der Konferenz "Looking Beyond Traditional Technology Transfer" der ASTP (Association of Sciences Transfer Professionals) an der Universit{\"a}t Nice - Sophia Antipolis am 24.10.2006 in Nizza, Frankreich}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science Marketing, Vortrag im Rahmen des Workshops "Science-to-Business Marketing" des TTN (TechnologieTransferNetzwerk Hessen) am 12.10.2006 in M{\"u}nster}, year = {2006}, language = {de} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science to Business Marketing, Vortrag an der TecMinho, Universidade do Minho am 18.09.2006 in Guimar{\~a}es, Portugal}, year = {2006}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {S2B Science-to-Business Marketing: Vom Technologietransfer zum Forschungs-marketing - ein innovativer Ansatz der Fachhochschule M{\"u}nster, Vortrag vor dem Zwei-L{\"o}wen-Klub am 20.09.2005 in M{\"u}nster}, year = {2005}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Wachstumkonzepte in Dienstleistungsm{\"a}rkten, Impulsstatement auf dem Book Launch "Wachstumkonzepte in Dienstleistungsm{\"a}rkten", des Autorenteam Bobiatynski, Gehrmann, Krause im Berlin Capital Club am 06.09.2005 in Berlin}, year = {2005}, language = {de} } @misc{BaakenPlewaQuester2005, author = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale}, title = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Successful marketing measures of research commercialisation, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Research Commercialisation at the University of Applied Sciences Muenster, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science Marketing - local, regional and international experiences, Vortrag bei den German-Dutch University Days an der Westf{\"a}lische Wilhelms-Universit{\"a}t am 23-24.05.2005 in M{\"u}nster}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Dr Mohammed Jeena und , Director of Research Commercialisation and Strategy und Prof Roelf Sandenbergh am 24.02.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Technology Sales and Commercialisation, Gastvorlesung an der University of Pretoria im "Technology Management", Prof Tinus Pretorius, am 23.02.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science- to- Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Prof Robin Crewe, Vice President Research am 23.02.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science-to-Business Marketing as a key success factor in research commercialisation, Tagung "RFO Change on Borders (www.change-on-borders.net) der EUREGIO am 28.01.2005 in Enschede, Niederlande}, year = {2005}, language = {de} } @misc{BaakenvonHagenPlewa2004, author = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin}, title = {A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Vortrag bei der Australian \& New Zealand Marketing Academy Conference am 29.11-01.12.2004 in Wellington, Neuseeland}, year = {2004}, language = {en} } @misc{PlewaQuesterBaaken2004, author = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas}, title = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland}, year = {2004}, language = {mul} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {The Science Marketing Approach to Working with Industry, Vortrag auf der Second ProTon Europe Annual Conference 2004, University College Dublin am 21.-23.11.2004 in Dublin, Irland}, year = {2004}, language = {en} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {Successful Research Commercialisation, Vortrag bei Adelaide Research and Innovation (ARI) am 24.09.2004 in Adelaide, Australien}, year = {2004}, language = {en} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {New ways of getting University Research to Markets, Gastvorlesung an der School of Commerce, The University of Adelaide am 24.09.2004 in Adelaide, Australien}, year = {2004}, language = {en} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {Strategic Success Factors in Research Commercialisation, Vortrag bei der Tagung "Dilemmas, Deals and Dollars in Biotechnology" der BioInnovation SA am 23.09.2004 in Adelaide, Australien}, year = {2004}, language = {en} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {The Commercial World, Vortrag innerhalb des Commercialisation Awareness Program "Research: A Commercial Perspective" der University of Adelaide am 21.09.2004 in Adelaide, Australien}, year = {2004}, language = {en} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {"New Ways of getting University Research to Market", 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation am 19.10.2004 in Br{\"u}ssel, Belgien}, year = {2004}, language = {en} } @misc{Baaken2004, author = {Baaken, Thomas}, title = {The Science Marketing Approach to successful Research Commercialisation, Votrag bei der Europ{\"a}ischen Kommission, (DG Research; Isi Saragossi, Dennis Dambois) am 18.10.2004 in Br{\"u}ssel, Belgien}, year = {2004}, language = {en} } @book{BaakenMeermanNeuvonenRauhalaetal.2013, author = {Baaken, Thomas and Meerman, Arno and Neuvonen-Rauhala, Marja-Liisa and Davey, Todd and L{\"a}hdeniemi, Matti and Ahonen, Timo and Kliewe, Thorsten}, title = {Entrepreneurial Universities, Proceedings of the 12th International Conference on Science-to-Business Marketing and Research Commercialisation, M{\"u}nster (Vol. 1-2)}, isbn = {978-3-938137-28-4}, year = {2013}, language = {en} } @article{KlieweDaveyBaaken2013, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {Creating a sustainable innovation environment within large enterprises: a case study on a professional services firm}, series = {Journal of Innovation Management (JIM)}, journal = {Journal of Innovation Management (JIM)}, number = {Vol. 1, No. 1}, pages = {55 -- 84}, year = {2013}, language = {mul} } @article{PlewaKorffBaakenetal.2013, author = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and MacPherson,}, title = {University-Industry Linkage Evolution: An Empirical Investigation of Relational Success Factors}, series = {R\&D Management (RDM)}, volume = {Vol. 43}, journal = {R\&D Management (RDM)}, number = {No. 4}, pages = {365 -- 380}, year = {2013}, language = {en} } @incollection{Baaken2013, author = {Baaken, Thomas}, title = {Science-to-Business Marketing}, series = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis}, booktitle = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis}, isbn = {3942171988}, pages = {869 -- 894}, year = {2013}, language = {mul} } @book{BaakenMeermanHesseletal.2013, author = {Baaken, Thomas and Meerman, Arno and Hessel, Roger and Davey, Todd and Gal{\´a}n-Muros, Victoria}, title = {The State of University-Business Cooperation in Turkey}, publisher = {University Industry Innovation Network}, address = {Amsterdam}, isbn = {978-90-820668-9-0}, year = {2013}, language = {en} } @book{DaveyMeermanAllinsonetal.2013, author = {Davey, Todd and Meerman, Arno and Allinson, Rebecca and Gal{\´a}n-Muros, Victoria and Baaken, Thomas}, title = {The State of University-Business Cooperation in the United Kingdom}, publisher = {University Industry Innovation Network}, address = {Amsterdam}, isbn = {978-90-820668-1-4}, year = {2013}, language = {en} } @book{MeermanDaveyGalanMurosetal.2013, author = {Meerman, Arno and Davey, Todd and Gal{\´a}n-Muros, Victoria and Baaken, Thomas and Sijde, van der}, title = {The State of University-Business Cooperation in The Netherlands}, publisher = {University Industry Innovation Network}, address = {Amsterdam}, isbn = {978-90-820668-2-1}, year = {2013}, language = {en} } @book{MeermanGalanMurosDaveyetal.2013, author = {Meerman, Arno and Gal{\´a}n-Muros, Victoria and Davey, Todd and Baaken, Thomas}, title = {University-Business Cooperation in Germany}, publisher = {University Industry Innovation Network}, address = {Amsterdam}, isbn = {978-90-820668-3-8}, year = {2013}, language = {mul} } @incollection{BaakenTeczke2014, author = {Baaken, Thomas and Teczke, Janusz}, title = {Managing Disruptive Change by Partnering}, series = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation}, booktitle = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation}, address = {Cracow}, isbn = {978-3-938137-49-9}, pages = {129 -- 142}, year = {2014}, language = {de} } @book{BaakenTeczke2014, author = {Baaken, Thomas and Teczke, Janusz}, title = {Managing Disruption and Destabilisation}, address = {Cracow}, isbn = {978-3-938137-49-9}, year = {2014}, language = {en} } @incollection{BaakenDaveyGalanMurosetal.2014, author = {Baaken, Thomas and Davey, Todd and Galan Muros, Victoria and Meerman, Arno and von Hagen, Friederike}, title = {A Comparison of the State of University Business Cooperation in Germany and Poland}, series = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation}, booktitle = {Baaken, T.; Teczke, J. (eds): Managing Disruption and Destabilisation}, edition = {1. Aufl}, address = {Cracow}, isbn = {978-3-938137-49-9}, pages = {261 -- 280}, year = {2014}, language = {en} } @book{KlieweMeermanBaakenetal.2013, author = {Kliewe, Thorsten and Meerman, Arno and Baaken, Thomas and Sijde, van der}, title = {University-Industry Interaction: Challenges and Solutions for Fostering Entrepreneurial Universities and Collaborative Innovation.}, isbn = {978-90-820668-4-5}, year = {2013}, language = {en} } @book{Baaken2009, author = {Baaken, Thomas}, title = {Understanding Which Activities and Tangible and Intangible Exchanges Create Value in Innovation Network}, year = {2009}, language = {en} } @book{BaakenKlieweDavey2008, author = {Baaken, Thomas and Kliewe, Todd and Davey, Todd}, title = {How to get the most out of the networking \& innovation process - the partnering approach: partner relationship management at Muenster University of Applied Sciences}, year = {2008}, language = {en} } @book{BaakenKlieweDavey2009, author = {Baaken, Thomas and Kliewe, Thorsten and Davey, Todd}, title = {TechAdvance - the Technology Assessment Handbook}, year = {2009}, language = {en} } @article{BaakenKielKliewe2015, author = {Baaken, Thomas and Kiel, Bert and Kliewe, Thorsten}, title = {Real World Projects with Companies Supporting Competence Development in Higher Education}, series = {International Journal of Higher Education}, volume = {4}, journal = {International Journal of Higher Education}, number = {3}, doi = {10.5430/ijhe.v4n3p129}, pages = {129 -- 139}, year = {2015}, language = {en} } @book{KlieweDaveyBaaken2009, author = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas}, title = {How to get the most out of the networking \& innovation process - the partnering approach: partner relationship management at Muenster University of Applied Sciences}, year = {2009}, language = {en} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Managing Disruption and Destabilisation", Vortrag im Rahmen der Tagung ,,Management in Times of Change and Inconsistency" an der Wirtschaftsuniversit{\"a}t Krakau, am 05.12.2014 in Krakau, Polen.}, year = {2014}, language = {en} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing - new approaches to successful technology and knowledge transfer", Presentation to d-PoLiTaTE Consortium, Universidad Aut{\´o}noma del Estado de Hidalgo am 08.10.2014 in Pachuca, Mexico.}, year = {2014}, language = {en} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"M{\"u}nster University of Applied Sciences: The Partnering Institution", Vortrag auf der 2014 UIIN ENTREPRENEURIAL UNIVERSITIES GOOD PRACTICE EVENT - "Facilitating interaction, Creating cooperation", am 30.09.2014 in Madrid, Spain.}, year = {2014}, language = {en} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"A Good PhD is a Done PhD", Vortrag auf dem Doktorandensymposium der FH M{\"u}nster und HS Osnabr{\"u}ck, am 26.09.2014, in M{\"u}nster.}, year = {2014}, language = {de} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Modern Knowlegde Transfer needs Metrix", Er{\"o}ffnungsvortrag auf der Abschluss-konferenz "UniTransfer" im Rahmen der ,,2. National Conference on Innovation", am 12.09.2014 in San Jos{\´e}, Costa Rica.}, year = {2014}, language = {de} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Communication is Shouting - Marketing is Listening", Key Note auf der 13th International Science-to-Business Marketing Conference "Cross-Organisational Value Creation", Winterthur/Z{\"u}rich, am 04.06.2014 in Winterthur, Swiss.}, year = {2014}, language = {de} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Identifying market potential and business opportunities", Vortrag auf der 13th International Science-to-Business Marketing Conference "Cross-Organisational Value Creation", Winterthur/Z{\"u}rich, am 03.06.2014 in Winterthur, Swiss.}, year = {2014}, language = {en} } @inproceedings{BaakenvonHagenKurzhals2014, author = {Baaken, Thomas and von Hagen, Friederike and Kurzhals, Kerstin}, title = {Creative Coupling - a key opportunity for success in transfer}, series = {Presentation at the UIIN University Industry Conference 2014, 24.04.2014, Barcelona, Spain}, booktitle = {Presentation at the UIIN University Industry Conference 2014, 24.04.2014, Barcelona, Spain}, year = {2014}, language = {en} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Innovating by "Creative Coupling" and "Hybrid Value Creation", Vortrag im UniTransfer Project of DIES Program (Dialogue on Innovative Higher Education Strategies) of DAAD and German Rectors Conference, an der Universidad Aut{\´o}noma del Estado de Hidalgo UAEH, am 17.03.2014 in Pachuca, Mexico.}, year = {2014}, language = {en} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Wirtschafts-Wissenschafts-Kooperationen als Erfolgsfaktor im Employer Branding", Festvortrag auf der Stipendienfeier der Fachhochschule M{\"u}nster, am 08.03.2014 in M{\"u}nster.}, year = {2014}, language = {de} } @misc{Baaken2014, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing and Research Commercialisation - new approaches to successful technology and knowledge transfer", Vortrag im Projekt d-PoLiTaTE der Europ{\"a}ischen Kommission (Alfa3) am 15.11.2014 an der Universidad de Buenos Aires, Buenos Aires, Argentinien.}, year = {2014}, language = {en} } @book{BadilloVegaGalanMurosRaesfeldetal.2015, author = {Badillo-Vega, Rosalba and Gal{\´a}n-Muros, Victoria and Raesfeld, Lydia and Baaken, Thomas and Rossano-Rivero, Sue and Villarreal-Castro, Milton}, title = {Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer}, edition = {1. Aufl}, publisher = {Waxmann}, address = {M{\"u}nster}, isbn = {978-3-8309-3319-9}, pages = {322 S}, year = {2015}, language = {en} } @incollection{RossanoRiveroBaakenBadilloVega2015, author = {Rossano-Rivero, Sue and Baaken, Thomas and Badillo-Vega, Rosalba}, title = {Issues in Knowledge and Technology Transfer in Latin America.}, series = {Badillo-Vega, R; Gal{\´a}n-Muros, V; Raesfeld, L; Baaken, T; Rossano, S and Villarreal-Castro, (Hrsg.): Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation}, booktitle = {Badillo-Vega, R; Gal{\´a}n-Muros, V; Raesfeld, L; Baaken, T; Rossano, S and Villarreal-Castro, (Hrsg.): Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation}, edition = {1. Aufl}, publisher = {Waxmann}, address = {M{\"u}nster}, isbn = {978-3-8309-3319-9}, pages = {23 -- 33}, year = {2015}, language = {en} } @article{PavlinKestingBaaken2015, author = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas}, title = {University-Business Cooperation in Europe - Making Opportunities out of Challenges and Deriving Policy Implications}, series = {European Journal of Education}, volume = {50}, journal = {European Journal of Education}, number = {4}, issn = {1465-3435}, year = {2015}, language = {en} } @article{KestingGerstlbergerBaaken2016, author = {Kesting, Tobias and Gerstlberger, Wolfgang and Baaken, Thomas}, title = {A benefit segmentation approach for innovation-oriented university-business collaboration}, series = {Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges)}, journal = {Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges)}, issn = {1741-5276}, year = {2016}, language = {en} } @article{RossanoRiveroMeermanKestingetal.2016, author = {Rossano-Rivero, Sue and Meerman, Arno and Kesting, Tobias and Baaken, Thomas}, title = {The Relevance of Problem-based Learning for Policy Development in University-Business Cooperation}, series = {European Journal of Education}, volume = {51}, journal = {European Journal of Education}, number = {1}, doi = {10.1111/ejed.12168}, pages = {40 -- 55}, year = {2016}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"Internationale Marktforschung im Maschinen- und Anlagenbau - Herausforderungen und L{\"o}sungen", Vortrag im VDMA-Ausschuss Marketing, zu Gast bei Bernd M{\"u}nstermann GmbH \& Co. KG, am 16.09.2015 in Telgte, Deutschland}, year = {2015}, language = {de} } @misc{BaakenvonHagen2015, author = {Baaken, Thomas and von Hagen, Friederike}, title = {"Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia}, year = {2015}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"Business Model Creation and Business Model Canvas", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 27.10.2015 in Tunis/Susah, Tunisia}, year = {2015}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"How to get Universities closer to Markets", presentation on the "HEInnovate Workshop", European Commission, held at: TechnologieTranserAgentur, M{\"u}nster University of Applied Sciences, am 29.10.2015 in M{\"u}nster, Deutschland}, year = {2015}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching", Key Note on the CIAKLII "Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, am 26.11.2015 in Cologne, Deutschland}, year = {2015}, language = {en} } @misc{Baaken2016, author = {Baaken, Thomas}, title = {"Forschungsmarketing: Communication is shouting - Marketing is listening", Vortrag im Rahmen des Instituts-Seminars Fraunhofer-Institut f{\"u}r Naturwissenschaftlich-Technische Trendanalyen (INT), am 13.01.2016 in Euskirchen, Deutschland}, year = {2016}, language = {de} } @misc{Baaken2016, author = {Baaken, Thomas}, title = {"Modern University-Industry Cooperation - 7 new Strategies in UBC Innovation", Key Note Vortrag im Rahmen des 12th International MBA Congresses, Cracow School of Business der Cracow University of Economics, am 13.05.2016 in Krakau, Polen}, year = {2016}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"Hybride Wertsch{\"o}pfung - Potenziale innovativer Gesch{\"a}ftsmodelle durch Produkt-Service-Integration", Vortrag auf dem Workshop PUSH - Erfolg durch Produkt-Service Kombinationen, am 28.01.2015 im Stadtschloss Coesfeld, Deutschland}, year = {2015}, language = {de} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"New Frontiers of University-Industry Interaction", Gastvortrag an der University of Messina, am 03.02.2015 in Messina, Italien}, year = {2015}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"Mehr Effizienz im Touchpoint-Management - Das Touchpoint Radar", Er{\"o}ffnungsvortrag auf der Tagung "CMO Summit Heise Media: Marketing 3.0 - multimedial, emotional und vernetzt", bei Heise Media, am 18.06.2015 in Hannover, Deutschland}, year = {2015}, language = {de} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universit{\"a}t Bialystok in Bialystok, Poland}, year = {2015}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland}, year = {2015}, language = {en} } @misc{Baaken2015, author = {Baaken, Thomas}, title = {"What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet\&Meat) f{\"u}r Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria}, year = {2015}, language = {en} } @book{PavlinKestingBaaken2016, author = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas}, title = {Integrating higher education and university-business cooperation: synergies, potential and challenges}, volume = {51(1)}, edition = {1}, publisher = {Inderscience}, address = {Genf}, issn = {0141-8211}, pages = {139 S}, year = {2016}, language = {en} } @incollection{BaakenDaveyRossanoRivero2016, author = {Baaken, Thomas and Davey, Todd and Rossano-Rivero, Sue}, title = {Marketing - Making a Difference for Entrepreneurial Universities.}, series = {Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives}, booktitle = {Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives}, publisher = {Springer Science and Media Singapore}, isbn = {978-981-10-0462-9}, doi = {10.1007/978-981-10-0464-3_18}, pages = {247 -- 265}, year = {2016}, language = {en} } @article{PavlinKestingBaaken2016, author = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas}, title = {An Integrative View on Higher Education and University-Business Cooperation in the Light of Academic Entrepreneurship}, series = {European Journal of Education}, volume = {51}, journal = {European Journal of Education}, number = {1}, issn = {0141-8211}, pages = {3 -- 9}, year = {2016}, language = {en} } @article{GerstlbergerKestingBaaken2016, author = {Gerstlberger, Wolfgang and Kesting, Tobias and Baaken, Thomas}, title = {A benefit segmentation approach for innovation-oriented university-business collaboration.}, series = {International Journal of Technology Management}, journal = {International Journal of Technology Management}, issn = {0267-5730}, pages = {1 -- 23}, year = {2016}, language = {en} } @article{KlieweBaakenKesting2016, author = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias}, title = {Developing University-Business Cooperation through Evidence-based Management: A German Case}, series = {International Journal of E-Entrepreneurship and Innovation (IJEEI)}, volume = {6(2)}, journal = {International Journal of E-Entrepreneurship and Innovation (IJEEI)}, doi = {10.4018/IJEEI.2016070101}, pages = {1 -- 20}, year = {2016}, language = {mul} } @article{BaakenvonHagenOrazbayevaetal.2016, author = {Baaken, Thomas and von Hagen, Friederike and Orazbayeva, Balzhan and Riemenschneider, Frank}, title = {Involving Bachelor and Master Students in Industry Projects - The Triple Win Education}, series = {Educational Alternatives}, volume = {14(1)}, journal = {Educational Alternatives}, pages = {34 -- 48}, year = {2016}, language = {en} } @incollection{RossanoRiveroBaaken2016, author = {Rossano-Rivero, Sue and Baaken, Thomas}, title = {Entrepreneurship in Latin America: A closer look to alternative approaches to foster innovation and entrepreneurship in the region.}, series = {Baaken, Thomas; Rossano, Sue (eds): Entrepreneurship in Latin America. M{\"u}nster 2016}, booktitle = {Baaken, Thomas; Rossano, Sue (eds): Entrepreneurship in Latin America. M{\"u}nster 2016}, isbn = {ISBN: 978-3-938137}, pages = {13 -- 21}, year = {2016}, language = {en} } @incollection{OrazbayevaBaaken2016, author = {Orazbayeva, Balzhan and Baaken, Thomas}, title = {Intercultural Knowledge Transfer in Teams.}, series = {Bencsik, Andrea (ed): Knowledge Management Initiatives and Strategies in Small and Medium Enterprises}, booktitle = {Bencsik, Andrea (ed): Knowledge Management Initiatives and Strategies in Small and Medium Enterprises}, publisher = {IGI Global}, doi = {10.4018/978-1-5225-1642-2}, pages = {248 -- 268}, year = {2016}, language = {mul} } @book{BaakenRossanoRivero2016, author = {Baaken, Thomas and Rossano-Rivero, Sue}, title = {Entrepreneurship in Latin America}, publisher = {Science-to-Business Marketing Research Centre}, address = {M{\"u}nster}, isbn = {978-3-938137-83-3}, pages = {288}, year = {2016}, language = {de} } @incollection{BaakenRossanoRivero2016, author = {Baaken, Thomas and Rossano-Rivero, Sue}, title = {Academic Entrepreneurship: A Science-to-Business Marketing Perspective}, series = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany}, booktitle = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany}, edition = {GET-IN 2015}, isbn = {978-607-482-480-3}, pages = {99 -- 115}, year = {2016}, language = {mul} } @incollection{OrazbayevaBaakenMeerman2016, author = {Orazbayeva, Balzhan and Baaken, Thomas and Meerman, Arno}, title = {Intercultural Knowledge Transfer in Teams - Findings Based on a Case Study}, series = {Callaos, N.; Hashimoto, S.; Horne, J.; S{\´a}nchez B.; Szabo White, M. (eds): Proceedings of the 20th World Multi-Conference on Systemics, Cybernetics and Informatics}, booktitle = {Callaos, N.; Hashimoto, S.; Horne, J.; S{\´a}nchez B.; Szabo White, M. (eds): Proceedings of the 20th World Multi-Conference on Systemics, Cybernetics and Informatics}, address = {Orlando, Floria}, isbn = {978-1-941763-43-8}, pages = {190 -- 195}, year = {2016}, language = {mul} } @incollection{BaakenKielRossanoRiveroetal.2016, author = {Baaken, Thomas and Kiel, Bert and Rossano-Rivero, Sue and Baaken, Marieke and Maas, Gideon}, title = {Competencies in Entrepreneurship - Teaching Entrepreneurship in Higher Education from a new angle.}, series = {Sa{\´i}z, Manuel Jos{\`e} (ed.): Handbook of Research on Social Entrepreneurship and Solidarity Economics, New York}, booktitle = {Sa{\´i}z, Manuel Jos{\`e} (ed.): Handbook of Research on Social Entrepreneurship and Solidarity Economics, New York}, isbn = {978-152-25-0097-1}, doi = {10.4018/978-1-5225-0097-1.ch009}, pages = {154 -- 173}, year = {2016}, language = {en} } @article{BaakenAlfertMeerman2017, author = {Baaken, Thomas and Alfert, Carina and Meerman, Arno}, title = {Comparison and Evaluation of Different Teaching and Learning Frameworks on the Potential of University Business Cooperation Projects Involving Students}, series = {ICERI2017 Proceedings}, journal = {ICERI2017 Proceedings}, issn = {2340-1095}, pages = {7701 -- 7704}, year = {2017}, language = {en} } @article{AlfertBaaken2017, author = {Alfert, Carina and Baaken, Thomas}, title = {Success Factors for Innovation in B2B Services}, series = {International Journal of Business and Social Science}, journal = {International Journal of Business and Social Science}, number = {8(7)}, issn = {2219- 1933}, pages = {180 -- 189}, year = {2017}, language = {en} } @article{LaineBaakenLeinoetal.2017, author = {Laine, Kari and Baaken, Thomas and Leino, Mirka and Teczke, Janusz and Sedlak, Piotr}, title = {Case Studies on Teachers' and Students' roles in University-Business Collaboration}, series = {Proceedings UIIN University-Industry-Innovation-Network Conference 2017}, journal = {Proceedings UIIN University-Industry-Innovation-Network Conference 2017}, year = {2017}, language = {en} } @article{BaakenRossanoRivero2017, author = {Baaken, Thomas and Rossano-Rivero, Sue}, title = {Die Wirtschaft als Partner f{\"u}r Bildungsprojekte: Die Integration von Projekten mit Unternehmen in die Lehre}, series = {Sylvester, H. (ed.). Europa in Bewegung}, journal = {Sylvester, H. (ed.). Europa in Bewegung}, pages = {176 -- 180}, year = {2017}, language = {de} } @misc{BaakenBaaken2018, author = {Baaken, Thomas and Baaken, Marieke}, title = {University Business Cooperation and Regional Development: The Instrument of Foundation Professorships for SMEs", Vortrag auf dem HTSF Conference, VU Vrije Universiteit Amsterdam, am 27./28.03 2018, in Amsterdam, NL}, year = {2018}, language = {en} } @misc{BaakenSormaniBaakenetal.2018, author = {Baaken, Thomas and Sormani, Eva and Baaken, Marieke and Okamato, Sanae}, title = {The Potential of Nudging for the Engaged University", Vortrag auf der UIIN University-Industry-Intercation Conference, am 21./22.06 2018, in London, UK}, year = {2018}, language = {en} } @misc{Baaken2018, author = {Baaken, Thomas}, title = {The Role of Eco Systems in Entrepreneurship \& UBC", Vortrag auf dem Think Tank on Transformational Entrepreneurship, Coventry University, am 27./28.03 2018, in Coventry, UK}, year = {2018}, language = {en} } @misc{Baaken2018, author = {Baaken, Thomas}, title = {Future Science-to-Business Impact of Cuban Universities", Vortrag auf dem Kongress Universidad 2018, 11mo Congreso Internacional de Education Superior am 14.02.2018 in Havanna, Cuba}, year = {2018}, language = {en} } @misc{Baaken2018, author = {Baaken, Thomas}, title = {Science Marketing as a powerful Approach to Increase societal wealth", presentation to the Faculty of Universidad Tecnol{\´o}gica de La Habana Jos{\´e} Antonio Cujae, am 13.02.2018 in Havana, Cuba}, year = {2018}, language = {en} } @techreport{BaakenDaveyMeermannetal.2018, author = {Baaken, Thomas and Davey, Todd and Meermann, Arno and Gal{\´a}n-Muros, Victoria and Orazbayeva, Balzhan and Melonari, Mihai}, title = {The State of German University-Business Cooperation: the university perspective}, publisher = {Publications Office of the EU}, address = {Brussels}, doi = {10.13140/RG.2.2.32842.62405}, year = {2018}, language = {en} } @techreport{BaakenMeermannDaveyetal.2018, author = {Baaken, Thomas and Meermann, Arno and Davey, Todd and Orazbayeva, Balzhan and Gal{\´a}n-Muros, Victoria}, title = {The State of Polish University-Business Cooperation: the university perspective}, publisher = {Brussels}, address = {Publications Office of the EU}, doi = {10.13140/RG.2.2.12592.00007}, year = {2018}, language = {en} } @techreport{BaakenDaveyMeermannetal.2018, author = {Baaken, Thomas and Davey, Todd and Meermann, Arno and Gal{\´a}n-Muros, Victoria and Orazbayeva, Balzhan}, title = {The State of University-Business Cooperation in Europe, Report for the European Commission}, publisher = {Brussels}, address = {Publications Office of the European Union}, doi = {10.2766/676478}, year = {2018}, language = {en} } @incollection{BaakenKlieweAlfert2018, author = {Baaken, Thomas and Kliewe, Thorsten and Alfert, Carina}, title = {Service Business Development through Business Model Innovation - A Review of the Robin Hood and Ingredient Branding Business Models}, series = {Bruhn, Manfred; Hadwich, Karsten (eds): Service Business Development}, booktitle = {Bruhn, Manfred; Hadwich, Karsten (eds): Service Business Development}, publisher = {Wiesbaden}, address = {Springer Fachmedien}, isbn = {978-3-658-22425-7}, doi = {10.1007/978-3-658-22426-4_22}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {519 -- 542}, year = {2018}, language = {en} } @article{BaakenKesting2018, author = {Baaken, Thomas and Kesting, Tobias}, title = {A benefit seg­mentation approach for innovation-oriented university-business collaboration}, series = {International Journal of Technology Management}, volume = {76}, journal = {International Journal of Technology Management}, number = {1/2}, issn = {1741-5276}, doi = {10.1504/IJTM.2018.088702}, pages = {58 -- 80}, year = {2018}, language = {en} } @article{Baaken2018, author = {Baaken, Thomas}, title = {Performance Marketing im internationalen Forschungsmarketing}, publisher = {Berlin}, address = {Bundesminister f{\"u}r Bildung und Forschung}, doi = {10.13140/RG.2.2.27917.18407}, year = {2018}, language = {de} } @misc{BaakenRossanoRiveroPerusso2018, author = {Baaken, Thomas and Rossano-Rivero, Sue and Perusso, Andr{\´e}}, title = {Adaptive Learning Methodologies in Education within the Context of University-Industry Cooperation, Vortrag auf der 11th Annual International Conference of Education, Research and Innovation ICERI, am 12./14.11.2018 in Seville, ES.}, year = {2018}, language = {en} } @misc{Baaken2018, author = {Baaken, Thomas}, title = {The State of University-Business Cooperation in Poland, Vortrag auf VIII Annual Conference of Polish Management Chairs - Management Sciences Yesterday, Today, Tomorrow; Cracow University of Economics, am 08.09.2018 in Cracow, PL}, year = {2018}, language = {en} } @misc{Baaken2018, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft. Keynote Vortrag auf dem H{\"U}F Seminar 12.005 der Forschungs- und Technologiereferenten NRW - Erfahrungsaustausch, am 07.09.2018 in Herdecke.}, year = {2018}, language = {de} } @misc{BaakenvonHagen2018, author = {Baaken, Thomas and von Hagen, Friederike}, title = {Challenge centered Teaching and Learning Concepts: Including real World Projects for SMEs into the Curriculum, Vortrag auf ICTIS / S2B International Conference - the 4th Indunesian Conference on Tech¬nology, Innovation, Society and Science-to-Business, am 26.07.2018 in Padang, Indonesia}, year = {2018}, language = {en} } @misc{Baaken2018, author = {Baaken, Thomas}, title = {Science-to-Business Marketing a Breakthrough to Technology Transfer", Vortrag auf ICTIS / S2B International Conference - the 4th Indunesian Conference on Technology, Innovation, Society and Science-to-Business, am 25.07.2018 in Padang, Indonesia}, year = {2018}, language = {en} } @article{PetzoldLandinezBaaken2019, author = {Petzold, Neele and Landinez, Lina and Baaken, Thomas}, title = {Disruptive innovation from a process view: A systematic literature review}, series = {Creativity and Innovation Management}, volume = {2019}, journal = {Creativity and Innovation Management}, doi = {10.1111/caim.12313}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-102323}, pages = {1 -- 18}, year = {2019}, abstract = {There are many challenges in identifying and managing a disruptive innovation stemming from the limited knowledge on how it unfolds over time. Researchers have identified early signals and ex ante conditions that indicate its occurrence. However, an analysis from a process view acknowledging the underlying dynamics is yet to be done. By taking a process view within a systematic literature review, we analyse the scattered findings on the process of disruptive innovation to identify events and actions leading to a disruptive effect over time. We challenge the understanding of disruptive innovation as an outcome and the linearity of the process by proposing that disruptive innovation can be understood as occurring through emergent dynamics. These dynamics are constituted by: (a) the timing of entry and underlying processes that influences (b) the synchronization of events and actions and is shaped by (c) the adaptability of strategic actions. Thus, we complexify the concept of disruptive innovation to support the understanding of its unfolding and advance its manageability.}, language = {en} } @incollection{BaakenRossanoRiveroOrazbayevaetal.2019, author = {Baaken, Thomas and Rossano-Rivero, Sue and Orazbayeva, Balzhan and Kiel, Bert and Baaken, Marieke and Maas, Gideon}, title = {Social Entrepreneurship and Its Competences}, series = {Advances in Marketing, Customer Relationship Management, and E-Services}, booktitle = {Advances in Marketing, Customer Relationship Management, and E-Services}, editor = {Saiz-{\´A}lvarez, Jos{\´e} Manuel}, publisher = {IGI Global}, doi = {10.4018/978-1-5225-8939-6.ch006}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {99 -- 122}, year = {2019}, language = {en} } @inproceedings{BaakenLinnemann2010, author = {Baaken, Thomas and Linnemann, Kerstin}, title = {Fostering Innovation Generation through Resource Recombination - A Systematic Approach towards a Model for the Likelihood of Resource Recombination}, series = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England}, booktitle = {Conference Proceedings of the Academy of Marketing Conference 2010, July 6-10, 2010, Coventry, England}, year = {2010}, language = {de} } @inproceedings{SormaniBaakenBaakenetal.2019, author = {Sormani, Eva and Baaken, Marieke and Baaken, Thomas and Stroila, Iulia}, title = {Nudging in the Context of Fostering Student Entrepreneurship as Part of the Third Mission of Higher Education Institutions}, series = {High Tech Small Firm Conference 2019, (27-28.05.2019)}, booktitle = {High Tech Small Firm Conference 2019, (27-28.05.2019)}, year = {2019}, language = {en} } @inproceedings{SormaniBaakenBaakenetal.2018, author = {Sormani, Eva and Baaken, Marieke and Baaken, Thomas and Okamoto, Sanae}, title = {The Potential of Nudging for the Engaged University. Paper presented at the University Industry Interaction Conference, London, United Kingdom}, year = {2018}, language = {en} } @incollection{Baaken2019, author = {Baaken, Thomas}, title = {Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft - Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges}, series = {Handbuch Wissenschaftsmarketing}, booktitle = {Handbuch Wissenschaftsmarketing}, editor = {Thorsten Knoll, Wolfgang Merten}, publisher = {Springer Nature}, address = {Wiesbaden}, isbn = {978-3-658-25353-0}, doi = {10.1007/978-3-658-25353-0 7}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {195 -- 211}, year = {2019}, language = {de} } @incollection{Baaken2019, author = {Baaken, Thomas}, title = {Dashboards in der B2B-Kundenkommunikation}, series = {Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg}, booktitle = {Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg}, editor = {Hamel Marko, Purle Enrico; Steimer Susanne;}, publisher = {Sch{\"a}ffer-Poeschel}, address = {Stuttgart}, isbn = {978-3-7910-4450-7}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {120 -- 123}, year = {2019}, language = {de} } @article{KlieweAlfertBaaken2019, author = {Kliewe, Thorsten and Alfert, Carina and Baaken, Thomas}, title = {Corporate Venture Management und Entrepreneurial Marketing}, series = {PraxisWISSEN Marketing}, volume = {1/2019}, journal = {PraxisWISSEN Marketing}, editor = {Stumpf, Andrea und Markus}, issn = {2509-3029}, doi = {10.15459/95451.28}, pages = {16 -- 30}, year = {2019}, language = {de} } @book{KlieweKestingBaakenetal.2019, author = {Kliewe, Thorsten and Kesting, Tobias and Baaken, Thomas and Plewa, Carolin}, title = {Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, publisher = {Springer Nature}, address = {Singapore}, isbn = {978-981-13-8129-4}, doi = {10.1007/978-981-13-8130-0}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {260}, year = {2019}, language = {en} } @article{BaakenAlfertKliewe2020, author = {Baaken, Thomas and Alfert, Carina and Kliewe, Thorsten}, title = {Baaken Thomas; Alfert, Carina; Kliewe, Thorsten (2020). Corporate Venturing - a new way of creating a company's future}, series = {Optimum. Studia Ekonomiczne}, volume = {99}, journal = {Optimum. Studia Ekonomiczne}, number = {1}, issn = {1506-7637}, doi = {10.15290/oes.2020.01.99.01}, pages = {3 -- 21}, year = {2020}, language = {en} } @incollection{OrazbayevaBaaken2020, author = {Orazbayeva, Balzhan and Baaken, Thomas}, title = {Orazbayeva, Balzhan; Baaken, Thomas (2020). Intercultural Knowledge Transfer in Teams}, series = {International Management Association (eds.), Multicultural Instructional Design: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global.}, booktitle = {International Management Association (eds.), Multicultural Instructional Design: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global.}, isbn = {9781522592792}, doi = {10.4018/978-1-5225-9279-2.ch060}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {1262 -- 1283}, year = {2020}, language = {en} } @techreport{WyszogrodzkiBaaken2019, author = {Wyszogrodzki, Piotr and Baaken, Thomas}, title = {A research study on 18 start-up hubs in Europe. Affiliation and Publisher: PricewaterhouseCoopers}, doi = {10.13140/RG.2.2.28138.67524}, year = {2019}, language = {en} } @article{OrazbayevavanderSijdeBaaken2019, author = {Orazbayeva, Balzhan and van der Sijde, Peter and Baaken, Thomas}, title = {Autonomy, competence and relatedness - the facilitators of academic engagement in education-driven university-business cooperation}, series = {Studies in Higher Education}, volume = {1}, journal = {Studies in Higher Education}, issn = {0307-5079}, doi = {10.1080/03075079.2019.1679764}, pages = {1 -- 15}, year = {2019}, language = {en} } @incollection{BaakenBaakenBurmeieretal.2019, author = {Baaken, Thomas and Baaken, Marieke and Burmeier, Kira and Meerman, Arno}, title = {The Entrepreneurial University: Linking Endowed Chairs to Regional Economic Development}, series = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, booktitle = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, publisher = {Springer Nature}, address = {Singapore}, isbn = {978-981-13-8129-4}, doi = {10.1007/978-981-13-8130-0_5}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {108 -- 133}, year = {2019}, language = {en} } @incollection{NishaPlewaBaaken2019, author = {Nisha, Korff and Plewa, Carolin and Baaken, Thomas}, title = {The Role of Experience of Academics in University Engagement: Looking at University-Industry Linkages}, series = {In: Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, booktitle = {In: Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, publisher = {Springer Nature}, address = {Singapore}, isbn = {978-981-13-8129-4}, doi = {10.1007/978-981-13-8130-0_11}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {244 -- 261}, year = {2019}, language = {en} } @incollection{BaakenKliewe2019, author = {Baaken, Thomas and Kliewe, Thorsten}, title = {A brief History of Engaged and Entrepreneurial Universities}, series = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, booktitle = {Kliewe, Thorsten; Kesting, Tobias; Plewa, Carolin; Baaken, Thomas (eds.): Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, publisher = {Springer Science+Business Media}, address = {Melbourne}, isbn = {978-981-13-8129-4}, doi = {10.1007/978-981-13-8130-0_1}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {18 -- 33}, year = {2019}, language = {en} } @incollection{Baaken2019, author = {Baaken, Thomas}, title = {Dashboards in der B2B-Kundenkommunikation}, series = {Sch{\"a}ffer-Poeschel: Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg}, booktitle = {Sch{\"a}ffer-Poeschel: Purle Enrico, Steimer Susanne, Hamel Marko (Hrsg.). B2B Toolbox f{\"u}r den Vertrieb - Ein systematischer Werkzeugkasten f{\"u}r den Kundenerfolg}, publisher = {Sch{\"a}fer P{\"o}schel}, address = {Stuttgart}, isbn = {978-3-7910-4450-7}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {120 -- 123}, year = {2019}, language = {de} } @incollection{BaakenLiuLapornik2021, author = {Baaken, Thomas and Liu, Liguang and Lapornik, Lea}, title = {Bricolage and Growth Hacking - Two Smart Concepts of Creating a Business Lacking Resources}, series = {Burak, E. (ed.): Next Generation Entrepreneurship}, booktitle = {Burak, E. (ed.): Next Generation Entrepreneurship}, publisher = {IntechOpen}, address = {London}, isbn = {978-1-83969-132-4}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {1 -- 18}, year = {2021}, language = {en} } @article{SormaniBaakenvanderSijde2021, author = {Sormani, Eva and Baaken, Thomas and van der Sijde, Peter}, title = {What sparks academic engagement with society? A comparison of incentives appealing to motives}, series = {Journal Industry \& Higher Education}, journal = {Journal Industry \& Higher Education}, doi = {10.1177/0950422221994062}, year = {2021}, language = {en} } @article{AndreBaaken2020, author = {Andre, Perusso and Baaken, Thomas}, title = {Assessing the authenticity of cases, internships and problem-based learning as managerial learning experiences: Concepts, methods and lessons for practice}, series = {The International Journal of Management Education}, volume = {18}, journal = {The International Journal of Management Education}, number = {3}, doi = {10.1016/j.ijme.2020.100425}, pages = {100425}, year = {2020}, language = {en} } @book{BaakenBułaKurzhalsetal.2019, author = {Baaken, Thomas and Buła, Piotr and Kurzhals, Kerstin and Lyszczarz, Halina}, title = {Management Sciences and Future Challenges}, address = {Cracow / M{\"u}nster}, isbn = {978-3-947263-16-5}, doi = {10.25974/fhms-14216}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-142161}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {218}, year = {2019}, language = {en} } @incollection{RossanoRiveroBaakenOrazbayevaetal.2023, author = {Rossano-Rivero, Sue and Baaken, Thomas and Orazbayeva, Balzhan and Baaken, Marieke C. and Kiel, Bert and Maas, Gideon Johannes Pieter}, title = {Social Entrepreneurship and Its Competences: Implications for Higher Education}, series = {Research Anthology on Approaches to Social and Sustainable Entrepreneurship, ed. Information Resources Management Association (IRMA)}, booktitle = {Research Anthology on Approaches to Social and Sustainable Entrepreneurship, ed. Information Resources Management Association (IRMA)}, publisher = {IGI Global}, isbn = {9781668475935}, doi = {10.4018/978-1-6684-7593-5}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {783 -- 806}, year = {2023}, language = {en} } @incollection{BaakenKlieweRossanoRivero2022, author = {Baaken, Thomas and Kliewe, Thorsten and Rossano-Rivero, Sue}, title = {Innovationsf{\"o}rderung durch Wissenschafts-Wirtschafts-Kooperationen - Tools und Praktiken f{\"u}r den Wissenstransfer}, series = {Das Innovations{\"o}kosystem - Erfolgreiche Methoden und Instrumente am Beispiel des M{\"u}nsterlandes. Hrsg. Junker Christian, Bernd B{\"u}dding}, booktitle = {Das Innovations{\"o}kosystem - Erfolgreiche Methoden und Instrumente am Beispiel des M{\"u}nsterlandes. Hrsg. Junker Christian, Bernd B{\"u}dding}, publisher = {Springer-Nature}, address = {Wiesbaden}, isbn = {978-3-658-36116-7}, doi = {10.1007/978-3-658-36117-4}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {153 -- 193}, year = {2022}, language = {de} } @incollection{Baaken2022, author = {Baaken, Thomas}, title = {Two Smart Concepts of Creating a Business Lacking Resources}, series = {Next Generation Entrepreneurship. Hrsg. Erkut Burak, Esenyel Vildan}, booktitle = {Next Generation Entrepreneurship. Hrsg. Erkut Burak, Esenyel Vildan}, publisher = {IntechOpen}, address = {London}, isbn = {978-1-83969-132-4}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {113 -- 130}, year = {2022}, language = {en} } @misc{BaakenRossanoRivero2022, author = {Baaken, Thomas and Rossano-Rivero, Sue}, title = {University-Business Collaboration from the Students' Perspective: An Empirical Evaluation of Company Projects}, year = {2022}, language = {en} } @misc{Baaken2022, author = {Baaken, Thomas}, title = {University-Business Cooperation - SMEs and Startups, Key Note-Vortrag auf dem 3. International Think Tank "The Future of Small Businesses" des International Centre for Transformational Entrepreneurship (ICTE)}, year = {2022}, language = {en} } @techreport{DaveyBaakenGalanMurosetal.2012, author = {Davey, Todd and Baaken, Thomas and Gal{\´a}n Muros, Victoria and Meerman, Arno}, title = {Barriers and Drivers in European University-Business Cooperation}, publisher = {FH M{\"u}nster}, organization = {European Commission DG Education and Culture; Science-to-Business Marketing Research Centre}, doi = {10.25974/fhms-556}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5568}, year = {2012}, abstract = {This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.}, language = {en} } @misc{Baaken2023, author = {Baaken, Thomas}, title = {Lessons Learned from 20 Years of Regional Development Science and Boundary Spanning!}, year = {2023}, language = {en} } @misc{Baaken2023, author = {Baaken, Thomas}, title = {Identifying new Potential: Cooperation opens up the Future!}, year = {2023}, language = {en} } @misc{Baaken2022, author = {Baaken, Thomas}, title = {Lessons Learned from 20 Years of Boundary Spanning}, year = {2022}, language = {en} } @misc{BaakenRossanoRivero2022, author = {Baaken, Thomas and Rossano-Rivero, Sue}, title = {"University-Business Collaboration from the Students' Perspective: An Empirical Evaluation of Company Projects", Vortrag auf der UIIN University-Industry-Intercation Conference, am 14.06.2022, in Amsterdam, NL}, year = {2022}, language = {en} } @misc{Baaken2022, author = {Baaken, Thomas}, title = {"University-Business Cooperation - SMEs and Startups", Key Note-Vortrag auf dem 3. International Think Tank "The Future of Small Businesses" des International Centre for Transformational Entrepreneurship (ICTE), am 19.05.2022, in Coventry, UK}, year = {2022}, language = {en} } @misc{Baaken2022, author = {Baaken, Thomas}, title = {"Boundary Spanning in Higher Education Instituions", vier Vortr{\"a}ge im Rahmen des Online-Seminars "Boundary Spanners" der UIIN University-Industry-Innovation Network, Amsterdam, 2022}, year = {2022}, language = {en} }