@masterthesis{Harnisch2024,
  type      = {Bachelor Thesis},
  author    = {Harnisch, Selina},
  title     = {The Power of Personality: The Impact of Personality- Tailored Campaigns on Affecting Purchasing Decisions Among Gen Z},
  doi       = {10.25974/fhms-17753},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-177534},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {73},
  year      = {2024},
  abstract  = {The urge for personalisation and the rise of technological advancements in the 21st century is pushing for more innovative marketing strategies. As such, this dissertation examines the impact of personality-tailored campaigns (PTC) and how it affects purchasing decisions among Generation Z, focusing on theoretical and practical implications. A conceptual framework for the process of personality-tailored marketing has been developed to provide tangible value for businesses of various industries in particular the fragrance, smartphone, and food industry.},
  language  = {en}
}
@masterthesis{LuetkeNotarp2023,
  type      = {Bachelor Thesis},
  author    = {L{\"u}tke Notarp, Niklas},
  title     = {2nd Life : Urban Mining \& Recycling ver{\"a}ndern die Architektur : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {145 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Postberg2022,
  type      = {Bachelor Thesis},
  author    = {Postberg, Clemens},
  title     = {m.v.d.r. in Borghorst : [Sommersemester 2022]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {67 Seiten},
  year      = {2022},
  language  = {de}
}
@masterthesis{Hochstrat2023,
  type      = {Bachelor Thesis},
  author    = {Hochstrat, Anna-Maria},
  title     = {Holzrecycling : Stoffliche und Thermische Verwertung eines Baustoffes : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {96 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Dreesmann2023,
  type      = {Bachelor Thesis},
  author    = {Dreesmann, Hanna},
  title     = {Bewohnen : wohnen [In]dustrie : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {84 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Joensson2023,
  type      = {Bachelor Thesis},
  author    = {J{\"o}nsson, Luisa},
  title     = {Beton... : Genial! B{\"o}se! Baustoff der Zukunft? : [Wintersemester 2022/2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {156 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Gilani2022,
  type      = {Bachelor Thesis},
  author    = {Gilani, Bilal},
  title     = {Surging Currents : Anpassung von St{\"a}dten auf zuk{\"u}nftige Hochwasserereignisse : [Sommersemester 2022]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {127 Seiten},
  year      = {2022},
  language  = {de}
}
@masterthesis{Falkenstein2023,
  type      = {Bachelor Thesis},
  author    = {Falkenstein, Leonie},
  title     = {How to: {\"O}ffentlicher Raum : Aneignung Raum geben : [Wintersemester 2022/2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {200 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Gerdes2023,
  type      = {Bachelor Thesis},
  author    = {Gerdes, Anneke},
  title     = {Klappe_die Zweite : Licht an, Flim ab : Leerstehende Lichtspielh{\"a}user - kulturell gepr{\"a}gte Orte als Potenzial des Bestandes und Aufwertung schrumpfender Regionen : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {157 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Dressler2023,
  type      = {Bachelor Thesis},
  author    = {Dressler, Molin},
  title     = {Circle of protection : zyklonsicheres Gemeinschaftszentrum in Mosambik : [Wintersemester 2022/2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {177 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Farazbakht2022,
  type      = {Bachelor Thesis},
  author    = {Farazbakht, Darius},
  title     = {Zur{\"u}ck zu den Wurzeln : das "Schlummernde" Potential in brachen Industriedenkm{\"a}lern des Bergbaus : [Sommersemester 2022]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {98 Seiten},
  year      = {2022},
  language  = {de}
}
@masterthesis{Schmelter2023,
  type      = {Bachelor Thesis},
  author    = {Schmelter, Leandra},
  title     = {Revital : die Wandlung des urbanen Raumes im innerst{\"a}dtischen Kontext : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {104 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Meyer2023,
  type      = {Bachelor Thesis},
  author    = {Meyer, Johanna},
  title     = {Circular Buildings : ressourceneffizientere Verwendung von Holz : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {79 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Worpenberg2023,
  type      = {Bachelor Thesis},
  author    = {Worpenberg, Isabelle},
  title     = {Les Tres Xemeneies : Revitalisierung des Gel{\"a}ndes an der Avinguda del Parallel, Barcelona : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {107 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Brewe2023,
  type      = {Bachelor Thesis},
  author    = {Brewe, Lea},
  title     = {LeoHub - die Transformation des urbanen Erbes : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {81 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Beckmann2023,
  type      = {Bachelor Thesis},
  author    = {Beckmann, Estelle},
  title     = {Erz{\"a}hlungen der Macht : Wahrnehmung und Wirkung von Machtarchitektur in Literatur und Gegenwart : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {214 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Schaepers2023,
  type      = {Bachelor Thesis},
  author    = {Sch{\"a}pers, Johanna Katharina},
  title     = {Reimagining Architecture : dissolving boundaries between natural \& artificial space : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {175 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Trentmann2023,
  type      = {Bachelor Thesis},
  author    = {Trentmann, Johanna},
  title     = {Bauen in den Bergen : vorfabrizierte Bergh{\"u}tten : [Wintersemester 2022/2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {143 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Giesen2023,
  type      = {Bachelor Thesis},
  author    = {Giesen, Mats},
  title     = {Der neue Ansatz : "Nachhaltiges \& Serielles Bauen" : [Wintersemester 2022/2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {134 Seiten},
  year      = {2023},
  language  = {de}
}
@masterthesis{Walla2023,
  type      = {Bachelor Thesis},
  author    = {Walla, Pascal},
  title     = {Zur{\"u}ck in die Zukunft : [Sommersemester 2023]},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {85 Seiten},
  year      = {2023},
  language  = {de}
}