@article{AlfertBaaken2017,
  author    = {Alfert, Carina and Baaken, Thomas},
  title     = {Success Factors for Innovation in B2B Services},
  series = {International Journal of Business and Social Science},
  journal   = {International Journal of Business and Social Science},
  number    = {8(7)},
  issn      = {2219- 1933},
  pages     = {180 -- 189},
  year      = {2017},
  language  = {en}
}
@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {407 -- 416},
  year      = {2005},
  language  = {en}
}
@article{AndreBaaken2020,
  author    = {Andre, Perusso and Baaken, Thomas},
  title     = {Assessing the authenticity of cases, internships and problem-based learning as managerial learning experiences: Concepts, methods and lessons for practice},
  series = {The International Journal of Management Education},
  volume    = {18},
  journal   = {The International Journal of Management Education},
  number    = {3},
  doi       = {10.1016/j.ijme.2020.100425},
  pages     = {100425},
  year      = {2020},
  language  = {en}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung},
  series = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  booktitle = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  address   = {Bonn},
  isbn      = {978-3-932306-},
  pages     = {S. 60 -- 74},
  year      = {2007},
  language  = {de}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - as a key factor in future technology transfer and innovation},
  series = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  booktitle = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  address   = {China, Beijing},
  pages     = {290 -- 304},
  year      = {2007},
  language  = {en}
}
@incollection{Baaken1987,
  author    = {Baaken, Thomas},
  title     = {Besonderheiten des Technologie-Marketing - Ver{\"a}nderungen im Marketing durch technologische Entwicklungen},
  series = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  address   = {Berlin},
  pages     = {1 -- 13},
  year      = {1987},
  language  = {de}
}
@book{Baaken2002,
  author    = {Baaken, Thomas},
  title     = {Marketing an der Fachhochschule M{\"u}nster - wie die FH M{\"u}nster ihre Leistungen vermarktet},
  address   = {M{\"u}nster},
  year      = {2002},
  language  = {de}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Marktanalyse},
  series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  journal   = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  pages     = {151 -- 165.},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technology Marketing: A Response to Technological Change},
  series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  journal   = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  pages     = {289 -- 309},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Kamenz, U.: Applied Marketing},
  booktitle = {Kamenz, U.: Applied Marketing},
  publisher = {Springer},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken1986,
  author    = {Baaken, Thomas},
  title     = {Zentrale und dezentrale Organisation beim Einsatz neuer Technologien},
  series = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements},
  booktitle = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements},
  pages     = {131 -- 139},
  year      = {1986},
  language  = {de}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken1997,
  author    = {Baaken, Thomas},
  title     = {Die Differenzierung des K{\"a}uferrisikos als Konzept zur Auswahl von Transferinstrumenten},
  series = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing},
  booktitle = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing},
  address   = {Wiesbaden},
  pages     = {99 -- 120},
  year      = {1997},
  language  = {de}
}
@article{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Marketing durch Vertrauen},
  series = {Wirtschaftsspiegel},
  journal   = {Wirtschaftsspiegel},
  number    = {Juni},
  pages     = {22f.},
  year      = {2005},
  language  = {de}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Applied Marketing},
  booktitle = {Applied Marketing},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {. 770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer.},
  series = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  booktitle = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  publisher = {DHI Deutsches Hochschul-Institut},
  address   = {Bonn},
  isbn      = {9783981467505},
  pages     = {149 -- 158},
  year      = {2011},
  language  = {de}
}
@incollection{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.},
  series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  address   = {Pretoria},
  year      = {2005},
  language  = {en}
}
@incollection{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Satisfaction Ratings by Industry Clients of German and Australian Research Providers},
  series = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  booktitle = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  publisher = {Calibre Communications},
  address   = {Sydney, Kyoto, The Hague, Washington DC},
  isbn      = {9780646396385},
  pages     = {40 -- 50},
  year      = {2004},
  language  = {en}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Strategien und Instrumente im Forschungsmarketing},
  series = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung},
  booktitle = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung},
  publisher = {Fachhochschule K{\"o}ln Fachbereich Design},
  address   = {K{\"o}ln},
  isbn      = {978-3980857338},
  pages     = {76 -- 81},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {"Technologiemarketing" und "Science Marketing"},
  series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  edition   = {1},
  publisher = {Symposium Publishing},
  address   = {D{\"u}sseldorf},
  isbn      = {3939707805},
  pages     = {S. 319 -- 320, 358},
  year      = {2012},
  language  = {de}
}
@book{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau},
  address   = {Zittau},
  year      = {2010},
  language  = {mul}
}
@incollection{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Ausl{\"o}ser und Treiber f{\"u}r Innovationen.},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1},
  publisher = {Harland media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {3938363428},
  pages     = {3 -- 12},
  year      = {2010},
  language  = {de}
}
@incollection{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business-Marketing und Partnering als konsequente Weiterentwicklung des Technologietransfers},
  series = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement},
  booktitle = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement},
  edition   = {1},
  publisher = {Lemmens},
  address   = {Bonn},
  isbn      = {9783932306976},
  pages     = {41 -- 53},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Kein Erfolg ohne Marketing - von Eskimos und Heimwerkern, Vortrag auf der Veranstaltung "Meeting Mittelstand - Das Erfolgspaket", des BVMW Bundesverbandes der Mittelst{\"a}ndischen Wirtschaft, bei Bernd M{\"u}nstermann GmbH \& Co. KG am 27.09.2010 in Telgte},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Verwertung von Dissertationen, Impulsvortrag und Moderation im Workshop "Verwertungsoptionen in Wissenschafts-Wirtschafts-Kooperationen im Zittauer Modell" auf der Tagung "Das Zittauer Modell der kooperativen Promotion" am Internationalen Hochschulinstitut Zittau IHI am 13./14.09.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - operationale Vorgehensweisen in sozialwissenschaftlichen Fachbereichen" am ICSHu Instituto de Ciencias Sociales y Humanidades der UAEH Universidad Aut{\´o}noma del Estado de Hidalgo am 2.07.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {es}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universit{\"a}ten" an der UAEH Universidad Aut{\´o}noma. del Estado de Hidalgo am 30.06.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. L{\"o}hr, am 04.05.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Track Chair "Open innovation strategies and models from universities and research centres"der Konferenz INNOVATION 3.0 - Challenges, needs and skills of the new innovation era der TII (Association for the Transfer of Technologies, Innovation and Industrial Information) am 29./30.4.2010 in D{\"u}sseldorf},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {The Importance of Technology Transfer, Vortrag auf dem 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Buiness Marketing and Partner Relationship Management in Universities" an der Universidad Autonoma del Estado de Hidalgo (UAEH) am 12.04.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {The Triangle for Innovation in Technology Transfer at M{\"u}nster University of Applied Sciences, Vortrag f{\"u}r die Delegation des Tokyo Institute of Technology am 26.02.2010 in M{\"u}nster},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation auf der Buchmesse "25 Feria Universitaria del Libro FUL" der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 25.08.2012 in Pachuca, Mexiko},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation an der Tecnol{\´o}gico de Costa Rica am 20.08.2012 in San Jos{\´e}/Cartago, Costa Rica},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Vortrag auf dem Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universit{\"a}t Greifswald am 12. Juli 2012 in Greifswald},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {S2B Science-to-Business als Innovatives Gesch{\"a}ftsmodell, Vortrag auf dem Workshop "Hanse Business Reloaded" auf dem 32. Internationalen Hansetag L{\"u}neburg, am 28.06.2012 in L{\"u}neburg},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Vortrag an der Vrije Universiteit Amsterdam, Faculteit der Sociale Wetenschappen, am 08.06.2012 in Amsterdam, Niederlande},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Kooperationsprojekte und -modelle zwischen Hochschulen und regionaler Wirtschaft: Science-to-Business, Vortrag auf dem Symposium "Strategien der Kooperation Hochschule-Wirtschaft" des IT-Forum Nord Westfalen, am 24.11.2011 in M{\"u}nster},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation \& Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Hybride Wertsch{\"o}pfung - Perspektiven und Grenzen, Vortrag beim "Initiativkreis Wirtschaft Oelde", am 14.09.2011 in Oelde},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science Marketing Insights, Vortrag auf dem Expertenmeeting zum Science Marketing an der Technology University Delft am 8. Juni 2011 in Delft, Niederlande},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Successful Approach for getting Higher Education \& Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der L{\"a}ndervertretung Baden W{\"u}rttemberg am 10.05.2011 in Br{\"u}ssel, Belgien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westf{\"a}lischen Wilhelms Universit{\"a}t, am 10.02.2011 in M{\"u}nster},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien},
  year      = {2011},
  language  = {mul}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Funktion und Grenzen der Delphi Methode als Prognoseinstrument, Vortrag im Rahmen des Habilitationsverfahrens am IHI Internationalen Hochschulinstitut Zittau, am 17.12.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Erfolgsstrategie in der Projekt- und Drittmittelakquisition, Vortrag auf der Fachtagung "Forschung erfolgreich vermarkten" der Research Studios Austria (RSA) und der {\"O}sterreichische Forschungsf{\"o}rderungsgesellschaft (FFG) im Haus der Forschung am 16.11.2010 in Wien, {\"O}sterreich},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a Revolution in Technology Transfer, a Key for successful Research Commercialisation", Key-Note-Vortrag auf der GM2010 der International Association for the Scientific Knowledge am 8./9.11.2010 in Oviedo, Spanien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Erfolgsfaktor im Transfergesch{\"a}ft, Key-Note-Vortrag auf dem Statusseminar zum Innovationswettbewerb "Wirtschaft trifft Wissenschaft"im Festsaal der TU Dresden am 01./02.11.2010 in Dresden},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Denken. Lenken. Handeln: Science-to-Business Marketing, Vortrag auf dem Berliner Symposium zum Wissenschaftsmarketing, in der Berlin-Brandenburgischen Akademie der Wissenschaften am 25.10.2010 in Berlin},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Institutional research strategies and profiles, Vortrag auf der Jahrestagung der EUA European University Association "Diversities and Commonalities - the Changing Face of Europes Universities, am 22-23.10.2010 in Palermo, Italien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs"Wissenschafts-Marketing" der TU Berlin, am 25. 04.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Way of Getting Universities Closer to Industry Markets, Faculty Talk, Christ University Bangalore, am 11.03.2009 in Bangalore, Indien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissenstransfer- und Forschungs-Marketing f{\"u}r die Hessischen Fachhochschulen, Impulsvortrag im Seminar und Workshop zur Vermarktung der Forschungskampagne und Weiterentwicklung des Transfers am 26.02.2009 in Frankfurt am Main},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs "Wissenschafts-Marketing" der TU Berlin, am 07. 11.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissen ist Markt, Vortrag auf dem 3. noventum Zukunfts- \& Innovationssymposium "Erfolgreich in der Wissensgesellschaft", M{\"u}hlenhof M{\"u}nster am 27.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Von Eskimos und Heimwerkern - Geheimnisse des modernen Marketing, Vortrag auf dem Event: "Emsdetten weltoffen - Tag der offenen Wirtschaft",TWE Vliesstoffwerke GmbH \& Co. KG, am 24.10.2009 in Emsdetten},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, Vortrag im Methodenseminar des Politik-Masterstudiums an der Westf{\"a}lischen Wilhelms Universit{\"a}t, PD Dr. Dirk Halm, am 22.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partneringkonzepte, KAM und PRM (u.a.), Vortrag auf der Tagung zum Science-to-Business Marketing der Technologiestiftung Berlin und der TU Berlin (durchgef{\"u}hrt durch das S2B Marketing Research Center) am 03.09.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, Internationales Symposium "Wirtschaft und Wissenschaft" Uniwersytet Ekonomiczny Krarowie, am 10.-12.05.2009 in Krakau, Polen},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Marketing in der Praxis, Vortrag vor Vertretern der regionalen Industrie und Doktoranden des IHI Zittau im Seminar "Marketing in Praxis und Wissenschaft" von Jun.-Prof. Dr. Harland am 24.2.2012 in Zittau},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst) am 3.12.2011 in Guadalajara, Mexiko},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 2.12.2011 in Pachuca, Mexiko},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer, Key Note Vortrag auf der Tagung "Technologietransfer - Ideen Perspektiven geben" der University Partners Interchange am 24.02.2010 in Bonn},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Wissenschaftsmarketing oder Science-to-Business Marketing, Key Note Vortrag auf dem Symposium "Branding Knowledge Cities - a RUndUP Themaic Network Event" im Wissenschaftspark Golm am 18. 02. 2010 in Potsdam},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag in der InnovUS Technology Transfer (Pty) Ltd, Stellenbosch Universit, am 10.02.2010 in Stellenbosch, S{\"u}dafrika},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {The Role of Partnering in University-Industry Relationships, Vortrag auf dem Symposium "Wirtschaft und Wissenschaft" der Universytet Eckonomiczny Krakowie und der Fachhochschule M{\"u}nster am 10.12.2009 in M{\"u}nster.},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Vom Wissenschaftler zum Unternehmer, Vortrag auf der Konferenz Unternehmerische Universit{\"a}ten 2009 der TU Berlin am 08.12.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new ay of getting Research closer to Business, Vortrag auf der Konferenz "Science-to-Business Marketing and TechAdvance(TM) a Technology Assessment Model for TTO" des Centre de Recherche Public Henri Tudor, am 04.12.2009 in Luxemburg},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {de}
}