@techreport{DaveyBaakenGalanMurosetal.2012,
  author    = {Davey, Todd and Baaken, Thomas and Gal{\´a}n Muros, Victoria and Meerman, Arno},
  title     = {Barriers and Drivers in European University-Business Cooperation},
  publisher = {FH M{\"u}nster},
  organization    = {European Commission DG Education and Culture; Science-to-Business Marketing Research Centre},
  doi       = {10.25974/fhms-556},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5568},
  year      = {2012},
  abstract  = {This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.},
  language  = {en}
}
@article{BaakenKliewe2012,
  author    = {Baaken, Thomas and Kliewe, Thorsten},
  title     = {Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet},
  series = {International Journal of Business and Social Science},
  volume    = {3},
  journal   = {International Journal of Business and Social Science},
  number    = {1},
  pages     = {165 -- 172},
  year      = {2012},
  language  = {mul}
}
@incollection{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {"Technologiemarketing" und "Science Marketing"},
  series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  edition   = {1},
  publisher = {Symposium Publishing},
  address   = {D{\"u}sseldorf},
  isbn      = {3939707805},
  pages     = {S. 319 -- 320, 358},
  year      = {2012},
  language  = {de}
}
@book{BaakenKestingKlieweetal.2012,
  author    = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald},
  title     = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {407},
  year      = {2012},
  language  = {de}
}
@incollection{SchroederBaakenKorff2012,
  author    = {Schr{\"o}der, Carsten and Baaken, Thomas and Korff, Nisha},
  title     = {The Triangle for Innovation in Knowledge Transfer and Partnering at M{\"u}nster University of Applied Sciences},
  series = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany},
  booktitle = {Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany},
  publisher = {Kassel University Press},
  address   = {Kassel},
  isbn      = {978-3-86219-412-4},
  pages     = {61 -- 78},
  year      = {2012},
  language  = {en}
}
@incollection{BaakenKorffZech2012,
  author    = {Baaken, Thomas and Korff, Nisha and Zech, Thorsten},
  title     = {Emotionen im B-to-B Marketing},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {303 -- 321},
  year      = {2012},
  language  = {de}
}
@article{BaakenDavey2012,
  author    = {Baaken, Thomas and Davey, Todd},
  title     = {Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa},
  series = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)},
  volume    = {7},
  journal   = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)},
  number    = {2},
  issn      = {2219-6994},
  pages     = {44 -- 63},
  year      = {2012},
  language  = {mul}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.},
  year      = {2012},
  language  = {en}
}
@misc{PlewaKorffBaakenetal.2012,
  author    = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and Macpherson, Gregory},
  title     = {Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster},
  year      = {2012},
  language  = {en}
}
@misc{BaakenDaveyGalanMuros2012,
  author    = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria},
  title     = {Results of a Major Study on the Cooperation between Higher Education Institutions and Public/Private Organisations, Vortrag auf der Konferenz der Europ{\"a}ischen Kommission/MADOU am 20.03.2012 in Br{\"u}ssel, Belgien},
  year      = {2012},
  language  = {en}
}
@misc{BaakenvonHagen2012,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {Science-to-business Marketing as a real world case of UAEH in Mexico, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Marketing in der Praxis, Vortrag vor Vertretern der regionalen Industrie und Doktoranden des IHI Zittau im Seminar "Marketing in Praxis und Wissenschaft" von Jun.-Prof. Dr. Harland am 24.2.2012 in Zittau},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation auf der Buchmesse "25 Feria Universitaria del Libro FUL" der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 25.08.2012 in Pachuca, Mexiko},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation an der Tecnol{\´o}gico de Costa Rica am 20.08.2012 in San Jos{\´e}/Cartago, Costa Rica},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Vortrag auf dem Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universit{\"a}t Greifswald am 12. Juli 2012 in Greifswald},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Vortrag an der Vrije Universiteit Amsterdam, Faculteit der Sociale Wetenschappen, am 08.06.2012 in Amsterdam, Niederlande},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {S2B Science-to-Business als Innovatives Gesch{\"a}ftsmodell, Vortrag auf dem Workshop "Hanse Business Reloaded" auf dem 32. Internationalen Hansetag L{\"u}neburg, am 28.06.2012 in L{\"u}neburg},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen},
  year      = {2012},
  language  = {en}
}