@incollection{BaakenBurghardtKlein1000,
  author    = {Baaken, Thomas and Burghardt, Peter and Klein, Andreas},
  title     = {Der Zuliefermarkt im Umbruch},
  series = {Der Zuliefermarkt im Umbruch},
  booktitle = {Der Zuliefermarkt im Umbruch},
  pages     = {58},
  year      = {1000},
  language  = {de}
}
@book{BaakenKnetsch1983,
  author    = {Baaken, Thomas and Knetsch, Werner},
  title     = {Ver{\"a}nderungen der beruflichen Qualifikation beim Einsatz neuer Technologien am Beispiel der CAD/CAM Technologie},
  address   = {Berlin},
  year      = {1983},
  language  = {de}
}
@book{BaakenStrothmannStrebeletal.1983,
  author    = {Baaken, Thomas and Strothmann, Karl-Heinz and Strebel, Heinz and B{\"o}hme, Joachim},
  title     = {Auswirkungen der Mikroelektronik auf den Export von Investitionsg{\"u}tern},
  address   = {W{\"u}rzburg},
  year      = {1983},
  language  = {de}
}
@incollection{BaakenvonHagen1986,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {Marktforschung f{\"u}r technische Produkte},
  series = {Planung und Analyse},
  booktitle = {Planung und Analyse},
  pages     = {S. 251 -- 255.},
  year      = {1986},
  language  = {de}
}
@incollection{Baaken1986,
  author    = {Baaken, Thomas},
  title     = {Zentrale und dezentrale Organisation beim Einsatz neuer Technologien},
  series = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements},
  booktitle = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements},
  pages     = {131 -- 139},
  year      = {1986},
  language  = {de}
}
@incollection{Baaken1987,
  author    = {Baaken, Thomas},
  title     = {Besonderheiten des Technologie-Marketing - Ver{\"a}nderungen im Marketing durch technologische Entwicklungen},
  series = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  address   = {Berlin},
  pages     = {1 -- 13},
  year      = {1987},
  language  = {de}
}
@incollection{BaakenPoerner1987,
  author    = {Baaken, Thomas and P{\"o}rner, Ronald},
  title     = {Anfragenselektion - ein neues Problem im Marketing f{\"u}r Technologie-Produkte},
  series = {, J., (Hrsg.), Der Innovationsberater},
  booktitle = {, J., (Hrsg.), Der Innovationsberater},
  address   = {Freiburg},
  year      = {1987},
  language  = {de}
}
@incollection{BaakenArndt1987,
  author    = {Baaken, Thomas and Arndt, Alexandra},
  title     = {Die Einbettung einer Qualifizierung in das Marketing},
  series = {Baaken, Th., Simon, D., (Hrsg.), Abnehmerqualifizierung als Instrument des Technologie-Marketing},
  booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abnehmerqualifizierung als Instrument des Technologie-Marketing},
  address   = {Berlin},
  pages     = {251 -- 264},
  year      = {1987},
  language  = {de}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Marktanalyse},
  series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  journal   = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  pages     = {151 -- 165.},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technology Marketing: A Response to Technological Change},
  series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  journal   = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  pages     = {289 -- 309},
  year      = {1990},
  language  = {mul}
}
@book{BaakenLaunen1993,
  author    = {Baaken, Thomas and Launen, Michael},
  title     = {Software-Marketing},
  address   = {M{\"u}nchen},
  year      = {1993},
  language  = {mul}
}
@article{BaakenvonHagen1997,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {Der Innovationsprozeß im Mittelstand},
  series = {Inno - Zeitschrift f{\"u}r Innovationen in NRW},
  journal   = {Inno - Zeitschrift f{\"u}r Innovationen in NRW},
  pages     = {4 -- 6},
  year      = {1997},
  language  = {de}
}
@incollection{Baaken1997,
  author    = {Baaken, Thomas},
  title     = {Die Differenzierung des K{\"a}uferrisikos als Konzept zur Auswahl von Transferinstrumenten},
  series = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing},
  booktitle = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing},
  address   = {Wiesbaden},
  pages     = {99 -- 120},
  year      = {1997},
  language  = {de}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {. 770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@book{Baaken2002,
  author    = {Baaken, Thomas},
  title     = {Marketing an der Fachhochschule M{\"u}nster - wie die FH M{\"u}nster ihre Leistungen vermarktet},
  address   = {M{\"u}nster},
  year      = {2002},
  language  = {de}
}
@incollection{BaakenPimlott2002,
  author    = {Baaken, Thomas and Pimlott, Joanne},
  title     = {Science Marketing via the Internet},
  series = {Mager, Birgit: (Hrsg.): Forschungskommunikation und Design},
  booktitle = {Mager, Birgit: (Hrsg.): Forschungskommunikation und Design},
  address   = {K{\"o}ln},
  isbn      = {3-9808573-0-1},
  pages     = {S. 15 -- 19},
  year      = {2002},
  language  = {en}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Kamenz, U.: Applied Marketing},
  booktitle = {Kamenz, U.: Applied Marketing},
  publisher = {Springer},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}
@article{BaakenLasogga2003,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Prozessorientierte CRM-Unternehmensportale - Konzeption, Strategie und Umsetzung},
  series = {GfK Jahrbuch der Absatz- und Verbrauchsforschung},
  journal   = {GfK Jahrbuch der Absatz- und Verbrauchsforschung},
  number    = {4},
  pages     = {S. 424 -- 440.},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Applied Marketing},
  booktitle = {Applied Marketing},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Strategien und Instrumente im Forschungsmarketing},
  series = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung},
  booktitle = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung},
  publisher = {Fachhochschule K{\"o}ln Fachbereich Design},
  address   = {K{\"o}ln},
  isbn      = {978-3980857338},
  pages     = {76 -- 81},
  year      = {2003},
  language  = {de}
}
@article{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Profilierung des Unternehmens {\"u}ber CRM-Prozessportale},
  series = {JFB, Journal f{\"u}r Betriebswirtschaft},
  journal   = {JFB, Journal f{\"u}r Betriebswirtschaft},
  isbn      = {0344-932},
  pages     = {100 -- 109},
  year      = {2004},
  language  = {de}
}
@article{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Prozessorientierte CRM-Unternehmensportale - Konzeption, Strategie und Umsetzung},
  series = {www.community-of-knowledge.de/cp_artikel.htm ?artikel_id=155},
  journal   = {www.community-of-knowledge.de/cp_artikel.htm ?artikel_id=155},
  year      = {2004},
  language  = {de}
}
@article{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Das Internet als Dreh- und Angelpunkt},
  series = {Sales Business},
  journal   = {Sales Business},
  number    = {1/2},
  pages     = {S. 38 -- 40},
  year      = {2004},
  language  = {de}
}
@incollection{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement},
  series = {acquisa, Vol 52},
  booktitle = {acquisa, Vol 52},
  issn      = {0938-792},
  pages     = {S. 28 -- 30.},
  year      = {2004},
  language  = {mul}
}
@incollection{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Satisfaction Ratings by Industry Clients of German and Australian Research Providers},
  series = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  booktitle = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  publisher = {Calibre Communications},
  address   = {Sydney, Kyoto, The Hague, Washington DC},
  isbn      = {9780646396385},
  pages     = {40 -- 50},
  year      = {2004},
  language  = {en}
}
@incollection{BaakenPlewa2004,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors in Research Commercialization},
  series = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  booktitle = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  address   = {Washington DC},
  year      = {2004},
  language  = {mul}
}
@misc{BaakenvonHagenPlewa2004,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Vortrag bei der Australian \& New Zealand Marketing Academy Conference am 29.11-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {en}
}
@misc{PlewaQuesterBaaken2004,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {mul}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to Working with Industry, Vortrag auf der Second ProTon Europe Annual Conference 2004, University College Dublin am 21.-23.11.2004 in Dublin, Irland},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Successful Research Commercialisation, Vortrag bei Adelaide Research and Innovation (ARI) am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {New ways of getting University Research to Markets, Gastvorlesung an der School of Commerce, The University of Adelaide am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Strategic Success Factors in Research Commercialisation, Vortrag bei der Tagung "Dilemmas, Deals and Dollars in Biotechnology" der BioInnovation SA am 23.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Commercial World, Vortrag innerhalb des Commercialisation Awareness Program "Research: A Commercial Perspective" der University of Adelaide am 21.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {"New Ways of getting University Research to Market", 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation am 19.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to successful Research Commercialisation, Votrag bei der Europ{\"a}ischen Kommission, (DG Research; Isi Saragossi, Dennis Dambois) am 18.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@article{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Marketing durch Vertrauen},
  series = {Wirtschaftsspiegel},
  journal   = {Wirtschaftsspiegel},
  number    = {Juni},
  pages     = {22f.},
  year      = {2005},
  language  = {de}
}
@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {407 -- 416},
  year      = {2005},
  language  = {en}
}
@incollection{VonHagenBaakenHoelscheretal.2005,
  author    = {Von Hagen, Friederike and Baaken, Thomas and H{\"o}lscher, Volker and Plewa, Carolin},
  title     = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe)},
  series = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {384 -- 394},
  year      = {2005},
  language  = {en}
}
@incollection{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.},
  series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  address   = {Pretoria},
  year      = {2005},
  language  = {en}
}
@article{PlewaQuesterBaaken2005,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Relationship Marketing and University-Industry Linkages: A conceptual framework},
  series = {Marketing Theory},
  volume    = {5},
  journal   = {Marketing Theory},
  number    = {4},
  issn      = {1470-5931},
  pages     = {40 -- 50},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing. Vom Technologietransfer zum Forschungsmarketing - ein innovativer Ansatz zur Zusammenarbeit von Wissenschaft und Wirtschaft, Sitzung des Impulskreises Austauschprozesse Wirtschaft-Politik-Wissenschaft des BDI Bundesverbandes der Deutschen Industrie, im Hause der Bertelmann Stiftung am 05.12.2005 in Berlin},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {S2B - Science-to-Business Marketing; Strategien und Instrumente des Wissenschaftsmarketing, AFM Marketingtagung am 11.-12.11.2005 in Ingolstadt},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence am 26.10.2005 in Tokyo, Japan},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{BaakenvonHagenHoelscheretal.2005,
  author    = {Baaken, Thomas and von Hagen, Friederike and H{\"o}lscher, Volker and Plewa, Carolin},
  title     = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Vortrag auf der 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Marketing Research: from the Lab to the Market Place, Training School der ProTon "Making Technology Transfer Offices a Success", UCA University of C{\´a}diz am 03.-04.10.2005 in C{\´a}diz, Spanien},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {S2B Science-to-Business Marketing: Vom Technologietransfer zum Forschungs-marketing - ein innovativer Ansatz der Fachhochschule M{\"u}nster, Vortrag vor dem Zwei-L{\"o}wen-Klub am 20.09.2005 in M{\"u}nster},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Wachstumkonzepte in Dienstleistungsm{\"a}rkten, Impulsstatement auf dem Book Launch "Wachstumkonzepte in Dienstleistungsm{\"a}rkten", des Autorenteam Bobiatynski, Gehrmann, Krause im Berlin Capital Club am 06.09.2005 in Berlin},
  year      = {2005},
  language  = {de}
}
@misc{BaakenPlewaQuester2005,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Successful marketing measures of research commercialisation, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Research Commercialisation at the University of Applied Sciences Muenster, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - local, regional and international experiences, Vortrag bei den German-Dutch University Days an der Westf{\"a}lische Wilhelms-Universit{\"a}t am 23-24.05.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Dr Mohammed Jeena und , Director of Research Commercialisation and Strategy und Prof Roelf Sandenbergh am 24.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Technology Sales and Commercialisation, Gastvorlesung an der University of Pretoria im "Technology Management", Prof Tinus Pretorius, am 23.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science- to- Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Prof Robin Crewe, Vice President Research am 23.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing as a key success factor in research commercialisation, Tagung "RFO Change on Borders (www.change-on-borders.net) der EUREGIO am 28.01.2005 in Enschede, Niederlande},
  year      = {2005},
  language  = {de}
}
@incollection{BaakenPlewaQuester2006,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  series = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  booktitle = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  year      = {2006},
  language  = {en}
}
@article{HagenHoelscherPlewaetal.2006,
  author    = {Hagen, Friederike von and H{\"o}lscher, Volker and Plewa, Carolin and Baaken, Thomas},
  title     = {International research customer satisfaction surveys and research provider surveys.},
  series = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio},
  volume    = {2},
  journal   = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio},
  number    = {2},
  pages     = {210 -- 224},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Marketingstrategien f{\"u}r innovative Produkte aus den Hochschulen, Strategie-Workshop "Aufbau einer Innovationsallianz" am Fraunhofer Institut f{\"u}r Lasertechnik (ILT) der RWTH Aachen am 15.08.2006 in Aachen},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Strategie-Workshop der hessischen Staatskanzlei "Wissens- und Technologietransfer zwischen Hochschulen und Wirtschaft" am 18.07.2006 in Wiesbaden},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Professionalisierung und Vernetzung in Transfer und Wissenschaftsmarketing. Good practice international, Strategie-Workshop "Aufbau einer InnovationsAllianz" im Technologiehof M{\"u}nster am 19.06.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Wissenschafts-Sponsoring, Vortrag auf der Konferenz Marketing Horizonte 2006 - Der Marketingfachkongress "Sponsoring. Erfolgsfaktor Partnerschaft" des MTP am 19.05.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {en}
}
@misc{BaakenSodaSugasawa2006,
  author    = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio},
  title     = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Vortrag auf dem Workshop der Technologiestiftung Schleswig Holstein, Haus der Wirtschaft am 08.05.2006 in Kiel},
  year      = {2006},
  language  = {de}
}
@misc{BaakenvonHagenPlewa2006,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {News in Marketing, Business Breakfast der BioInnovation SA am 06.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Adelaide Deloitte Boardroom Talk, Boardroom Meeting der Deloitte Touch Thomatsu am 03.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Innovative Approaches in Commercialisation Consulting, Vortrag auf dem Workshop: "Adelaide Deloitte Innovation Zone" der Deloitte Touch Thomatsu am 27.02.2006 Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein neuer Ansatz zur Revolution des Technologietransfers. Erwartungen von Forschungskunden als Ausgangspunkt, Vortrag auf dem Workshop Responsible Partnering - Effektivere Kooperationen zwischen Hochschule und Industrie und Verwertung von Forschungsergebnissen (Europ{\"a}ische Good Practice) der ProTon Europe, Universit{\"a}t Bonn am 08.02.2006 in Bonn},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung, Vortrag auf der Konferenz Zukunftsszenarien des Wissens und Technologietransfers zwischen Hochschule und Wirtschaft: Erfolgsmodelle, Anforderungen und Bewertungsmaßst{\"a}be, Universit{\"a}t Frankfurt am 09.02.2006 in Frankfurt am Main},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Trans2Tech Innovation Evaluation Systems, Vortrag auf den Trans2Tech Consortium Meetings der INRA Transfert am 14.09.2006 in Paris, Frankreich},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Kooperationen Wissenschaft-Wirtschaft, Lesung innerhalb des Moduls "Science-to-Business Marketing" im Masterstudiengang "Wissenschaftsmarketing" der TU Berlin am 09.09.2006},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer satisfaction measurement in Science-to-Business Marketing, Vortrag und Teilnahme an der Beratungsgruppe "2006 Science Marketing Practitioners Clinic" der TII/ ProTon/ Calibre Communications am 31.08.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a new way of successful Science and Industry Cooperation, Vortrag auf den Atlantic-Transfer Conference Series des Science to Industry Bereiches des Illinois Institute of Technology am 17.11.2006 in Chicago, USA},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing, Vortrag im Auftrag der Evonik Degussa (Creavis Technologies \& Innovation) am 13.11.2006 in Marl},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research(ers) Closer to Markets, Vorlesung an der Coventry University (Technology Park) am 24.10.2006 in Coventry, Großbritannien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Non-Traditional Tech Transfer - Use your researcher more actively!, Vortrag auf der Konferenz "Looking Beyond Traditional Technology Transfer" der ASTP (Association of Sciences Transfer Professionals) an der Universit{\"a}t Nice - Sophia Antipolis am 24.10.2006 in Nizza, Frankreich},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing, Vortrag im Rahmen des Workshops "Science-to-Business Marketing" des TTN (TechnologieTransferNetzwerk Hessen) am 12.10.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing, Vortrag an der TecMinho, Universidade do Minho am 18.09.2006 in Guimar{\~a}es, Portugal},
  year      = {2006},
  language  = {de}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung},
  series = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  booktitle = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  address   = {Bonn},
  isbn      = {978-3-932306-},
  pages     = {S. 60 -- 74},
  year      = {2007},
  language  = {de}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - as a key factor in future technology transfer and innovation},
  series = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  booktitle = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  address   = {China, Beijing},
  pages     = {290 -- 304},
  year      = {2007},
  language  = {en}
}
@incollection{BaakenPlewa2007,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project.},
  series = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands},
  booktitle = {Management of Technology. New Directions in Technology Management. Selected Papers from the Thirteenth International Conference on Management of Technology, Amsterdam, Netherlands},
  address   = {Amsterdam},
  isbn      = {987-0-08-045115-2},
  pages     = {75 -- 89},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China},
  year      = {2007},
  language  = {en}
}
@misc{BaakenGoekduman2007,
  author    = {Baaken, Thomas and G{\"o}kduman, Sinan},
  title     = {"Kundenzufriedenheit und Markenpositionierung - Ableitungen aus einer Kundenzufriedenheitsanalyse im Forschungsmarkt der T{\"u}rkei auf die Markenpositionierung von Hochschulen", Vortrag auf dem 2. Markentag Istanbul an der Marmara Universit{\"a}t am 07.09.2007 in Istanbul, T{\"u}rkei},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing as a new solution in TechTransfer", Vortrag im Auftrag der Inra Transfert am 29.03.2007 in Paris, Frankreich},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation", Tagung der BDU "Science to Business - Bridging the Gap" am 22.03.2007 in Amsterdam, Niederlande},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation", Vortrag an der Sohar University am 05.03.2007 in Sohar, Oman},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing, Partnering and successful Research Commercialisation", Vortrag an der American University of Sharjah am 04.03.2007 in Dubai/Sharjah, Vereinigte Arabische Emirate (UAE)},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {The Role of Higher Education in Knowledge Transfer, Kolloquim der Verbindungsb{\"u}ros der deutschen Universit{\"a}ten des DAAD (New York), des Bundesministeriums f{\"u}r Bildung und Forschung (BMBF), und des Woodrow Wilson International Center for Scholars am 15.02.2007 in Washington, USA},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - erfolgreiche Forschungsvermarktung, Vortrag auf der Tagung "Hochschulmarketing - Herausforderung und Erfolgsfaktoren im Wettbewerb" der Wissenschaftlichen Gesellschaft f{\"u}r Marketing und Unternehmensf{\"u}hrung und des CHE Centrum f{\"u}r Hochschulentwicklung am 15.01.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}