@misc{WichtSweeney2004, author = {Wicht, Wolfgang and Sweeney, Brian}, title = {Multi-National Electronic Brokerage - Pan-European IT Platform for domestic and cross-border securities business \& processing}, series = {Business Information Management, 1}, journal = {Business Information Management, 1}, publisher = {FH M{\"u}nster}, doi = {10.25974/fhms-22}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-227}, year = {2004}, abstract = {The former bull market has led to developments in the online brokerage industry such as over-capacity, profit-margin pressure, high fixed costs and unprofitable country expansion in the current bear market environment. In order to manage this situation, tactical measures like cost containment programs and closing of international brokerages have been applied. More strategic approaches like order flow consolidation by brokerage franchises, integrated online \& branch brokerages and multinational electronic brokerages are valid alternative responses to these developments. This article outlines the Multi-National Electronic Brokerage approach from a strategic, functional, operational and technical perspective.}, language = {en} }