@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein neuer Ansatz zur Revolution des Technologietransfers. Erwartungen von Forschungskunden als Ausgangspunkt, Vortrag auf dem Workshop Responsible Partnering - Effektivere Kooperationen zwischen Hochschule und Industrie und Verwertung von Forschungsergebnissen (Europ{\"a}ische Good Practice) der ProTon Europe, Universit{\"a}t Bonn am 08.02.2006 in Bonn},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung, Vortrag auf der Konferenz Zukunftsszenarien des Wissens und Technologietransfers zwischen Hochschule und Wirtschaft: Erfolgsmodelle, Anforderungen und Bewertungsmaßst{\"a}be, Universit{\"a}t Frankfurt am 09.02.2006 in Frankfurt am Main},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Adelaide Deloitte Boardroom Talk, Boardroom Meeting der Deloitte Touch Thomatsu am 03.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Innovative Approaches in Commercialisation Consulting, Vortrag auf dem Workshop: "Adelaide Deloitte Innovation Zone" der Deloitte Touch Thomatsu am 27.02.2006 Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Vortrag auf dem Workshop der Technologiestiftung Schleswig Holstein, Haus der Wirtschaft am 08.05.2006 in Kiel},
  year      = {2006},
  language  = {de}
}
@misc{BaakenvonHagenPlewa2006,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {News in Marketing, Business Breakfast der BioInnovation SA am 06.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Wissenschafts-Sponsoring, Vortrag auf der Konferenz Marketing Horizonte 2006 - Der Marketingfachkongress "Sponsoring. Erfolgsfaktor Partnerschaft" des MTP am 19.05.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {en}
}
@misc{BaakenSodaSugasawa2006,
  author    = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio},
  title     = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Strategie-Workshop der hessischen Staatskanzlei "Wissens- und Technologietransfer zwischen Hochschulen und Wirtschaft" am 18.07.2006 in Wiesbaden},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Professionalisierung und Vernetzung in Transfer und Wissenschaftsmarketing. Good practice international, Strategie-Workshop "Aufbau einer InnovationsAllianz" im Technologiehof M{\"u}nster am 19.06.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Marketingstrategien f{\"u}r innovative Produkte aus den Hochschulen, Strategie-Workshop "Aufbau einer Innovationsallianz" am Fraunhofer Institut f{\"u}r Lasertechnik (ILT) der RWTH Aachen am 15.08.2006 in Aachen},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer satisfaction measurement in Science-to-Business Marketing, Vortrag und Teilnahme an der Beratungsgruppe "2006 Science Marketing Practitioners Clinic" der TII/ ProTon/ Calibre Communications am 31.08.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Trans2Tech Innovation Evaluation Systems, Vortrag auf den Trans2Tech Consortium Meetings der INRA Transfert am 14.09.2006 in Paris, Frankreich},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Kooperationen Wissenschaft-Wirtschaft, Lesung innerhalb des Moduls "Science-to-Business Marketing" im Masterstudiengang "Wissenschaftsmarketing" der TU Berlin am 09.09.2006},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Non-Traditional Tech Transfer - Use your researcher more actively!, Vortrag auf der Konferenz "Looking Beyond Traditional Technology Transfer" der ASTP (Association of Sciences Transfer Professionals) an der Universit{\"a}t Nice - Sophia Antipolis am 24.10.2006 in Nizza, Frankreich},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing, Vortrag im Rahmen des Workshops "Science-to-Business Marketing" des TTN (TechnologieTransferNetzwerk Hessen) am 12.10.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing, Vortrag an der TecMinho, Universidade do Minho am 18.09.2006 in Guimar{\~a}es, Portugal},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing, Vortrag im Auftrag der Evonik Degussa (Creavis Technologies \& Innovation) am 13.11.2006 in Marl},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research(ers) Closer to Markets, Vorlesung an der Coventry University (Technology Park) am 24.10.2006 in Coventry, Großbritannien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a new way of successful Science and Industry Cooperation, Vortrag auf den Atlantic-Transfer Conference Series des Science to Industry Bereiches des Illinois Institute of Technology am 17.11.2006 in Chicago, USA},
  year      = {2006},
  language  = {en}
}
@article{HagenHoelscherPlewaetal.2006,
  author    = {Hagen, Friederike von and H{\"o}lscher, Volker and Plewa, Carolin and Baaken, Thomas},
  title     = {International research customer satisfaction surveys and research provider surveys.},
  series = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio},
  volume    = {2},
  journal   = {International Journal of Technology Intelligence and Planning, (Hrsg.): Baaken Thomas / Sugasawa Yoshio},
  number    = {2},
  pages     = {210 -- 224},
  year      = {2006},
  language  = {en}
}
@incollection{BaakenPlewaQuester2006,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  series = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  booktitle = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  year      = {2006},
  language  = {en}
}