@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"How to get Universities closer to Markets", presentation on the "HEInnovate Workshop", European Commission, held at: TechnologieTranserAgentur, M{\"u}nster University of Applied Sciences, am 29.10.2015 in M{\"u}nster, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Linking academia and business through entrepreneurship education - the win-win-win benefits of integrating company projects in teaching", Key Note on the CIAKLII "Creativity meets Business Conference - Entrepreneurial Thinking and Acting in Creative Industries", hosted by ifm, am 26.11.2015 in Cologne, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Business Model Creation and Business Model Canvas", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 27.10.2015 in Tunis/Susah, Tunisia},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Internationale Marktforschung im Maschinen- und Anlagenbau - Herausforderungen und L{\"o}sungen", Vortrag im VDMA-Ausschuss Marketing, zu Gast bei Bernd M{\"u}nstermann GmbH \& Co. KG, am 16.09.2015 in Telgte, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{BaakenvonHagen2015,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {"Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies \& management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet\&Meat) f{\"u}r Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Mehr Effizienz im Touchpoint-Management - Das Touchpoint Radar", Er{\"o}ffnungsvortrag auf der Tagung "CMO Summit Heise Media: Marketing 3.0 - multimedial, emotional und vernetzt", bei Heise Media, am 18.06.2015 in Hannover, Deutschland},
  year      = {2015},
  language  = {de}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universit{\"a}t Bialystok in Bialystok, Poland},
  year      = {2015},
  language  = {en}
}
@misc{Baaken2015,
  author    = {Baaken, Thomas},
  title     = {"Hybride Wertsch{\"o}pfung - Potenziale innovativer Gesch{\"a}ftsmodelle durch Produkt-Service-Integration", Vortrag auf dem Workshop PUSH - Erfolg durch Produkt-Service Kombinationen, am 28.01.2015 im Stadtschloss Coesfeld, Deutschland},
  year      = {2015},
  language  = {de}
}