@inproceedings{GerstlbergerKestingKorff2012,
  author    = {Wolfgang Gerstlberger and Tobias Kesting and Nisha Korff},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  year      = {2012},
}