TY  - JOUR
A1  - Strotmann, Christina
A1  - Niepagenkemper, Linda
A1  - Göbel, Christine
A1  - Flügge, Fara
A1  - Friedrich, Silke
A1  - Kreyenschmidt, Judith
A1  - Ritter, Guido
T1  - Improving Transfer in the Food Sector by Applying a Target Audience-Centered Approach—The Development of a Nonprofit Marketing Campaign Guide Based on a Case Study of the LAV Platform 9(4)
T2  - Sustainability
Y1  - 2017
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/8277
SN  - 2071-1050
VL  - 9
IS  - 4
SP  - 512
EP  - 537
ER  -