@article{StrotmannNiepagenkemperGoebeletal.2017,
  author    = {Christina Strotmann and Linda Niepagenkemper and Christine G{\"o}bel and Fara Fl{\"u}gge and Silke Friedrich and Judith Kreyenschmidt and Guido Ritter},
  title     = {Improving Transfer in the Food Sector by Applying a Target Audience-Centered Approach—The Development of a Nonprofit Marketing Campaign Guide Based on a Case Study of the LAV Platform 9(4)},
  journal   = {Sustainability},
  volume    = {9},
  number    = {4},
  pages     = {512 -- 537},
  doi       = {10.3390/su9040512},
  year      = {2017},
}