@misc{Schwering2014,
  author    = {Markus G. Schwering},
  title     = {Innovationsideen bewerten - Wie Sie big ideas erkennen und Flops vermeiden},
  booktitle = {WIRTSCHAFT M{\"U}NSTERLAND},
  number    = {2},
  institution = {ITB},
  type      = {contributiontoperiodical},
  year        = {2014},
}