@article{MollenhauerRemmerbach1988,
  author    = {M. I. Mollenhauer and K.-U. Remmerbach},
  title     = {Marketing-Innovationen verlangen ein innovatives Marketing},
  journal   = {Lebensmittel-Zeitung},
  number    = {49},
  pages     = {25 -- 27},
  year      = {1988},
}