@misc{Schwering2015,
  author    = {Markus Schwering},
  title     = {Gute Ideen erkennen - Flops vermeiden},
  booktitle = {WIRTSCHAFTSSPIEGEL - Das Magazin der IHK Nord Westfalen},
  number    = {9},
  institution = {ITB},
  type      = {contributiontoperiodical},
  pages     = {12 -- 15},
  year        = {2015},
}