@article{Remmerbach1990,
  author    = {K.- U. Remmerbach},
  title     = {Value Added Marketing},
  journal   = {Marktforschung \& Management, Zeitschrift f{\"u}r marktorientierte Unternehmenspolitik},
  number    = {2},
  pages     = {56 -- 60},
  year      = {1990},
}