@mastersthesis{ProssLoehner2006,
  author      = {Christiane Pross-L{\"o}hner},
  title       = {"Tue Gutes und rede dar{\"u}ber! Public Relations im Krankenhaus; Kommunikative Herausforderung im Rahmen des Krankenhausmarketings},
  type        = {masterthesis},
  school      = {FH M{\"u}nster - University of Applied Sciences},
  year        = {2006},
}