@misc{Baaken2005,
  author    = {Thomas Baaken},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2005},
}