@inproceedings{AlbrechtHaeger2020,
  author    = {Carmen-Maria Albrecht and Pietro H{\"a}ger},
  title     = {Luxury Fashion Branding on the Internet},
  booktitle = {Global Fashion Management Conference},
  doi       = {10.15444/GFMC2019.07.04.02},
  year      = {2020},
}