TY  - JOUR
A1  - Baaken, T.
A1  - Schmidt, Alexander L.
T1  - Opportunities and Barriers of Innovative “Operating Business” Models in B2B Marketing - Success Factors for Innovation in B2B Services
T2  - FUTA Journal of Management and Technology
Y1  - 2017
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/9624
SN  - 2315-8239
IS  - 2(1)
SP  - 1
EP  - 12
ER  -