@misc{KestingRennhak2005,
  author    = {Tobias Kesting and Carsten Rennhak},
  title     = {Teile und verstehe - Marktsegmentierung in deutschen Unternehmen},
  booktitle = {Research \& Results},
  volume    = {7-2005},
  number    = {7},
  institution = {Wirtschaft (MSB)},
  type      = {contributiontoperiodical},
  pages     = {S. 38 -- 39},
  year        = {2005},
}