TY  - CHAP
A1  - Baaken, Thomas
A1  - Davey, Todd
A1  - Rossano-Rivero, Sue
T1  - Marketing - Making a Difference for Entrepreneurial Universities.
T2  - Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives
Y1  - 2016
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/8401
SN  - 978-981-10-0462-9
SP  - 247
EP  - 265
PB  - Springer Science and Media Singapore
ER  -