@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Joe Amadi-Echendu and Tinus Pretorius and Thomas Baaken and Friederike von Hagen},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  year      = {2005},
}