@incollection{KestingWurth2015,
  author    = {Tobias Kesting and Bernd Wurth},
  title     = {Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosys-tem from a Marketing Perspective},
  booktitle = {Proceedings of the "22nd International Product Development Con-ference (IPDMC) "Improving Competitiveness with Innovation and Product Development", June 15-16, 2015, Copenhagen, Denmark},
  year      = {2015},
}