TY  - GEN
A1  - Baaken, Thomas
T1  - "Communication is Shouting - Marketing is Listening", Key Note auf der 13th International Science-to-Business Marketing Conference "Cross-Organisational Value Creation", Winterthur/Zürich, am 04.06.2014 in Winterthur, Swiss.
Y1  - 2014
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/6937
ER  -