@article{BloemkerAlbrecht2024, author = {Jan Bl{\"o}mker and Carmen-Maria Albrecht}, title = {Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior}, journal = {Journal of Retailing and Consumer Services}, volume = {79}, pages = {1 -- 17}, doi = {10.25974/fhms-17896}, year = {2024}, }