@book{OPUS4-7386,
  title     = {Modern Concepts of Organisational Marketing / Moderne Konzepte des organisationalen Marketing (Articles in German and English language)},
  edition   = {1},
  editor    = {Thorsten Kliewe and Tobias Kesting},
  isbn      = {978-3-658-04680-4},
  year      = {2014},
}