TY  - CONF
A1  - Buchholz, Wolfgang
A1  - De Bie, Holger
T1  - Complementor relationship management for Data-driven B2B platforms: Towards a Holistic approach
T2  - International Forum on Knowledge Asset Dynamics 2021 conference proceedings
N2  - In the so-called ecosystem economy, new platform-based business models evolve rapidly based on the prospects of digital technology. Especially in the B2B context, data-driven platforms are highly relevant. Thus far, little research has been conducted on the supply side of data-driven platforms and especially on service providers, the so-called complementors. Therefore, this paper offers insights into the various facets of complementor relationship management (CoRM). The paper aims to develop a framework for the management of complementors of data-driven B2B platforms. For empirical evidence, we draw on 14 semi-structured expert interviews with platform managers and complementors. The findings outline two big areas of CoRM and discuss distinct characteristics of partner management and technology management. For partner management the differentiation into open and closed platform needs to be taken into account for complementor relationship management. Moreover, our study reveals the key factors of technology management which lead from platform infrastructure to digital applications like digital twins or predictive maintenance.
Y1  - 2021
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/14241
SP  - 1
EP  - 25
ER  -