@misc{Harnisch2024,
  author    = {Selina Harnisch},
  title     = {The Power of Personality: The Impact of Personality- Tailored Campaigns on Affecting Purchasing Decisions Among Gen Z},
  doi       = {10.25974/fhms-17753},
  institution = {Wirtschaft (MSB)},
  type      = {bachelorthesis},
  pages     = {73},
  year        = {2024},
}