TY  - GEN
A1  - Baaken, Thomas
T1  - "What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet&Meat) für Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria
Y1  - 2015
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/7743
ER  -