@misc{Baaken2007,
  author    = {Thomas Baaken},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2007},
}