TY - BOOK A2 - Kliewe, Thorsten A2 - Kesting, Tobias T1 - Modern Concepts of Organisational Marketing / Moderne Konzepte des organisationalen Marketing (Articles in German and English language) Y1 - 2014 UR - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/7386 SN - 978-3-658-04680-4 PB - Springer Gabler CY - Wiesbaden ER -