@misc{Kraemer2011,
  author    = {Michael Kr{\"a}mer},
  title     = {Employer Branding-unverzichtbar oder {\"u}berfl{\"u}ssig? 5. Bocholter Personalforum der IHK Nord Westfalen am 29.06.2011 in Bocholt},
  institution = {Oecotrophologie · Facility Management (OEF)},
  type      = {lecture},
  year        = {2011},
}