@inproceedings{HeidekruegerHeuchertCleveretal.2020,
  author    = {Robert Heidekr{\"u}ger and Markus Heuchert and Nico Clever and J{\"o}rg Becker},
  title     = {Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry},
  booktitle = {Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)},
  pages     = {386 -- 397},
  year      = {2020},
}