@article{KerkaKriegesmannSchweringetal.2011,
  author    = {Friedrich Kerka and Bernd Kriegesmann and Markus G. Schwering and Frank Striewe},
  title     = {"Customer Insights" - den unentdeckten Kundenw{\"u}nschen auf der Spur},
  journal   = {Business+Innovation},
  volume    = {2. Jahrgang},
  number    = {3},
  pages     = {16 -- 23},
  year      = {2011},
}